Market Development Specialist

3 weeks ago

Kolkata, West Bengal, India Danaher Full time

Beckman Coulter Life Sciences' mission is to empower those seeking answers to life's most important scientific and healthcare questions. With a legacy spanning 80+ years, we have long been a trusted partner to our customers, who are working to transform science and healthcare with the next groundbreaking discovery. As part of our team of more than 2,900 associates across 130 countries, you'll help drive our vision of accelerating answers—and our commitment to excellence.

Beckman Coulter Life Sciences is one of 10 Life Sciences companies of Danaher. Together, the 10 Life Sciences companies of Danaher accelerate discovery, development and delivery of solutions that safeguard and improve human health.

The Market Development Specialist role is -

Location - Bangalore (Pref) or Mumbai

  • Reporting to the India SWA Marketing Manager, he/she will be responsible for developing Sales of Bioreactor & Automation products in the region.
  • Customer Engagement: Building and maintaining relationships with key customers, industry influencers, and stakeholders in the MICRO BIOREACTOR (M2P) and Automation space. This will involve understanding their needs, gathering market insights, and conducting customer interviews, surveys, and focus groups specific to these products. Establish and maintain relationship with subject matter experts in that market to improve our penetration and increase our market share.
  • Market Analysis: Conducting in-depth market research and analysis to identify target markets, customer needs, and competitive landscape for MICRO BIOREACTOR (M2P) and Automation products. This will involve gathering and analyzing data, monitoring industry trends, and assessing market potential.
  • Opportunity Assessment: Evaluating the market potential and feasibility of introducing or expanding the MICRO BIOREACTOR (M2P) and Automation product line. This will involve analyzing market size, growth potential, profitability, and competitive dynamics specific to these products.
  • Strategic Planning: Developing strategic plans to penetrate new markets and drive business growth for MICRO BIOREACTOR (M2P) and Automation products. This will involve setting objectives, defining market entry strategies, identifying key success factors, and developing go-to-market strategies tailored to these product lines.
  • Collaboration: Collaborating closely with cross-functional teams such as sales, marketing, and product development to align strategies, develop marketing campaigns, and ensure successful market entry and growth for the MICRO BIOREACTOR (M2P) and Automation product line. Closely work with Danaher wide LSIG Opcos & actively participate in KAM/COOM initiatives, deploy Account Based Marketing, explore Cross Opco Lead generation etc.
  • Sales Support: Providing support to the sales team by developing sales tools, conducting product training, and assisting with customer presentations/demos specific to MICRO BIOREACTOR (M2P) and Automation products. This will ensure effective communication of the value proposition and differentiation of these products.
  • Application Implementation: Collaborating with customers to understand their specific requirements and develop a plan for implementing MICRO BIOREACTOR (M2P) applications. This will involve working closely with cross-functional teams, including sales, development, and project management, to ensure smooth and timely deployment.
  • Customization and Configuration: Working with customers to customize and configure MICRO BIOREACTOR (M2P) applications to meet their unique business needs. This may involve modifying workflows, integrating with existing systems, and designing personalized user interfaces.
  • Technical Support: Providing technical support and troubleshooting assistance to customers using MICRO BIOREACTOR (M2P) applications. This will involve analyzing and resolving technical issues, conducting root cause analysis, and working with the development team to implement solutions.
  • Application Training: Conducting training sessions and workshops for customers to ensure they have a thorough understanding of MICRO BIOREACTOR (M2P) applications and how to effectively utilize them. This may involve creating training materials, delivering presentations, and providing ongoing support and guidance.
  • Application Upgrades and Enhancements: Keeping abreast of new features and updates for MICRO BIOREACTOR (M2P) applications and working with customers to implement upgrades and enhancements. This will involve coordinating with the development team, managing release schedules, and communicating changes to customers.

Minimum Qualifications:

  • MSc/MTech/ in Biological Sciences /Chem Eng/Biotechnology
  • Strong technical knowledge on Fermentation, Bioprocess (Upstream & Downstream)
  • At least 5 years of extensive Technical/Applications experience in an international environment.
  • Adept in understanding and presenting complex workflows involving products such as centrifuges, liquid handling systems, microbioreactors that could form a part of the segment related workflows.
  • Strong cultural difference awareness to understand what works within and across countries.
  • Good understanding of business and its operational and financial aspects
  • Strong interpersonal skills
  • A self-motivated person who looks forward to significant field-based activity (up to 50-70% of their time)

At Danaher we bring together science, technology and operational capabilities to accelerate the real-life impact of tomorrow's science and technology. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life. Our global teams are pioneering what's next across Life Sciences, Diagnostics, Biotechnology and beyond. For more information, visit

At Danaher, we value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.

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