Greencell Mobility

4 weeks ago

Mumbai, Maharashtra, India iimjobs Full time
Create a brand and communication strategy

  • Translate the brand strategy into tangible marketing mix elements
  • Plan the long term and rolling short term marketing calendar
  • Establish the brand strongly in the EV and mobility Ecosystem as the leader through strategic partnerships and initiatives
  • Leverage digital presence including websites, social, online reputation
  • Brand communication across online and offline, ATL and BTL activations
  • Own the end user experiences through innovating and standardizing vehicle, driver and operational levers
  • Manage the key operational metrics of marketing performance.
  • Innovate, make continuous improvements, and take new initiatives
  • Plan, implement and manage public relations programs
  • Creating marketing plans, defining campaign objectives, identifying target audience segments, and coordinating with marketing teams to implement campaigns effectively.