Digital Marketing Manager

4 weeks ago


Navi Mumbai, Maharashtra, India iimjobs Full time
A German global MNC in the personal care industry is looking for a Digital Marketing Manager. THE CANDIDATE MUST BE FROM A PERSONAL CARE BACKGROUND (FMCG WILL ALSO DO BUT NOT FOODS & BEVERAGES).

Key requirements of the Role:

  • Develop a clear and compelling digital strategy for brand
  • Set and implement digital strategy by working with crossfunctional partners to map and transition analog processes to digital ones
  • Drive Brand Launches, & Sustained Launch Follow up with a digitally Native Approach
  • Leverage Social Media & Performance Marketing to Drive Brand Awareness Metrics & Gain Loyalty
  • Be an evangelist, championing the use of digital technology and practices to engender a digital mindset from the top down
  • Ensure collaboration, knowledge sharing, and digital best practices among partners and colleagues to help establish a robust digital ecosystem
  • Measure ROI for digital projects, finetuning approaches as needed to ensure that we're investing in the appropriate tools and resources
  • Lead Content Pipeline Planning & Implementation in association with Creative Partners
  • Anchor & Establish the Fledgling Brand on Ecom Sites with the right visibility deployments, Imagedriving Innovations & premiumise appeal on transactable Platforms
  • Collaborates with the region & the global marketing team to organize effectively upgraded digital campaigns for launches/relaunches
  • Enables and consults markets to use global digital strategy and touchpoint recommendations to upgrade their market digital activities

Key Skills:

  • Digital marketing, marketing communications, campaigns, integrated marketing, advertising, social media marketing, search engine marketing, web analytics, digital media, performance marketing
The role is based out of Mumbai.

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