Market Research Internship
3 weeks ago
About the internship:
Selected intern's day-to-day responsibilities include:1. Focus on consumer insight through market visits
2. Analyze incumbent brands and unbranded/unorganized competitors, such as product, pricing, design, and what consumers like about them
3. Identify gaps where a new brand can enter
4. Use blue ocean strategy, i.e. identify key features that consumers value, focus on them, and eliminate other features
5. Travel to various cities, towns, and villages, meeting consumers, retailers, distributors, and wholesalers.
Note: Most of the research is to be done through observation, not surveys; consumers behave differently from what they think.
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Only those candidates can apply who:
1. are available for full time (in-office) internship
2. can start the internship between 28th May'24 and 2nd Jul'24
3. are available for duration of 2 months
4. have relevant skills and interests
Stipend:
INR ₹ 10,000 /monthDeadline:
:59:59Other perks:
Certificate, Informal dress codeAbout Company:
NMIMS is accredited by NAAC with a 3.59 CGPA and Grade A+ in the 3rd cycle (Mumbai Campus). With a legacy of 36 years, NMIMS has grown to be not only one of the top-10 B-schools in India but has also emerged as a multi-disciplinary university with 6 campuses at Mumbai, Shirpur, Bengaluru, Hyderabad, Indore, and Navi Mumbai and 12 constituent schools that include management, engineering, pharmacy, architecture, commerce, business economics, science, law, aviation, liberal arts, design, and distance learning.-
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