Senior Manager

3 weeks ago


Hyderabad, Telangana, India iimjobs Full time
ResourceTree GLobal Services is hiring Senior Manager - Brand Marketing for one of its Healthcare Client

Role Summary:


We are seeking a highly motivated and experienced brand marketer to lead a diverse team of social media content creators, content writers, influencer marketers, offline & rural marketers and PR.

As Sr.

Manager, Brand Marketing you will be responsible for all aspects of the brand across touch-points, top & middle funnel marketing online and in-clinic.

The role reports in to the Chief Marketing Officer.

Key Responsibilities:

  • Developing and executing marketing strategies to meet our business objectives, including but not limited to social media, influencer marketing, offline marketing, media planning & buying, PR & communication, agency management, project management, ATL & BTL activities, campaign & brand management and copywriting & content creation.
  • Collaborate with business development, digital/performance marketing, and tech teams to create compelling content that drives conversions and enhances the user experience.
  • Lead the brand marketing & communication process from concept to execution, ensuring all content is onbrand, consistent in style, quality, and voice.
  • Utilize data and customer insights to inform creative decisions and optimize visual strategies for better performance.
  • Manage the creative team, set clear goals, and oversee project timelines to ensure deliverables are completed to the highest standard and within deadlines.
  • Stay ahead of industry trends and incorporate new and innovative creative approaches and technologies into campaigns.
  • Develop and manage the creative budget, ensuring resources are allocated effectively to deliver the highest impact.
  • Spearhead the integration of AI tools and techniques into the creative process, enhancing personalization and relevance across all customer touchpoints.

Ideal Candidate Profile:

  • Bachelor's degree in marketing, media or related fields. Master's preferred.
  • 79 years of handson experience in social media, influencer, advertising, offline marketing, media buying & PR functions, preferred in luxury, hospitality, lifestyle, health care, insurance, banking brands or other related sectors.
  • Datadriven decision maker and understands both the art (data analysis) & science (human insight) of marketing.
  • Managed & delivered highperformance campaigns inhouse and also with creative agency teams.
  • A strong sense of creativity and a keen eye for visual aesthetics, enabling the creation of captivating and compelling content.
  • Exceptional communication skills with the ability to articulate creative concepts and rationale to crossfunctional teams.


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