Senior Brand Associate

3 weeks ago


Navi Mumbai, Maharashtra, India iimjobs Full time
Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and mark-up factors

  • Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations
  • Consult with product development personnel on product specifications, such as design, color, or packaging and study on NPD
  • Drives the evolution of the brand and its positioning, builds brand proposition for the new products to be launched.
  • Collate and Analyze market trends, Monitor competitor activities
  • Assist in developing the Annual Brand Plan in conjunction with the Marketing Head
  • Responsible for analysis on Market trends, consumer insights and competitors' activities
  • Recommend consumer promotions schemes, plan and execute consumer events
  • Shape and communicate the marketing vision and mission

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