Head - OTC & Digital Marketing - Manufacturing/Homeopathic & Phyto-Medicines Industry (8-20 yrs)
4 weeks ago
OTC & Digital Marketing Head - Known leading MNC Manufacturer of homeopathic and Phyto-medicines world-wide, Noida
OTC & Digital Marketing Head
Job Description:
- Preparing Marketing plans for promoting various products in accordance with sales macro plans of the company.
- Driving marketing initiatives to achieve business goals through the demonstration of initiative and proactive behavior with a focus on adding value to the bottom line.
- Driving Business Growth strategies across OTC Industry across Markets.
- Contribute to the executive leadership of the overall business as an active member of the core executive team. Research on market trends and work with both internal and external stakeholders and industry experts to proactively build capabilities
- Manage and execute Lead Generation, Customer Retention & Branding Campaigns in coordination with internal teams and external partners (agencies)
- Campaign Planning (Planning, Budgeting, Calendar Finalization & Innovations).
- Concept development and campaign execution for social media, Digital, E-commerce Marketing, ATL, print Media & OOH
- Analyzing market, competition & consumer behavior to deliver insights & inputs into communication planning & development.
- Measure, analyze, and report on the ROI of every campaign and its overall contribution to marketing growth in terms of leads, pipeline generated, revenue, and overall customer experience.
- Optimize the performance of all marketing systems like websites and blogs through experimentation with customized landing pages, CTAs, layouts, look-n-feel, and A/B testing.
- Performance Management through generating reports across campaigns & initiatives and taking appropriate measures proactively.
- Forecasting of business performance, Benchmarking, process analysis, communication, change management and strategy.)
- Product management by identifying the underlying resources and customer requirements to enable functions/channels to design and implement initiatives to provide better customer experience.
- Manage the entire Customer Life Cycle journey - acquisition, activation, revenue maximization and retention. Define growth initiatives across all channels - digital marketing, alliance partnerships, and offline.
- Effectively manage CRM by segmenting them by relevant attributes and recommending best in Class offerings through communication via digital push across Social Media, Notifications, E-mails, and Newsletters & Product Catalog etc.
- Create sales collaterals including presentations, case studies and other promotional material. Implementing Innovative SEO Strategy, Influencer marketing and Agile Marketing across various platforms.Demonstrate leadership skills by mentoring the Sales & marketing team, provide timely support and enabling them to upscale.
Management of vendors and agencies which include negotiation, execution & performance tracking.
- Financials, Profitability & Budgetary Control
Achieve Market Share, bottom-line targets, top line & profitability.
Operational Budgetary controls for cost and profit management.
- Evaluate investments through ROI analysis.
- Building Brands / Therapy
- Identification of pain points/ opportunity areas through critical & thorough analysis of sales, OTC and allied data, define optimal objectives & formulate effective strategies for brands/ therapies/ sub therapies New product launches/ venture into new therapeutic segments.
- Create impactful communication and campaigns to build brands and therapies/ sub therapies.
- From conceptualization to implementation of innovative and creative Business Solutions to grow the market/prescription base.
- Align SBU/ Vertical goals to organizational goals as measured by broad plans/ therapy plans.
- Work effectively with creative agencies as partners, to develop differentiated and impactful brand/ therapy campaigns along with respective team members.
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