- Manager

3 weeks ago


Gurgaon, Haryana, India iimjobs Full time
Job description- Performance Marketing Manager

Responsibilities:

  • Monitor key marketing performance metrics, including social ,website & app engagement.
  • Identify and search for new opportunities for our company's online presence expansion.
  • Develop marketing strategies to expand our customer pool.
  • Collaborate with our content team , other stakeholders to move projects forward and ensure that all campaigns are in accordance with marketing and brand strategies.
  • Smooth communication & regular meetings with our stakeholders , crossfunctional teams.
  • Create and manage PPC campaigns to ensure performance goals are met year round.
  • Create email lifecycle marketing strategy, trigger and promotional emails; ongoing efforts to merge CRM database detail segmentation.

Requirements:

  • 57yrs of prior experience as a performance marketing expert or a similar role.
  • Bachelor's or master degree in Marketing, Communications, Business, Advertising, or a related field.
  • Deep expertise in either of Google Marketing (Search, pMAX, VAC, NCA, Demand Gen) or Meta Marketing (Advantage+ Shopping, Other ads)
  • Outstanding communication, organisational, and timemanagement skills.
  • Excellent knowledge of analytics & SEO tools (Google Search Console, Meta Ads,)
  • Excellent in working with a team of seasoned professionals.
  • Perform well under pressure and come out with a solution orientation mind.
  • Strong ability to synthesise complex concepts into easily understandable strategies.
  • Knowledge of the latest trends and best practices in ecommerce marketing.
  • Ability to analyse & interpret data from various sources to make informed decisions.
  • Candidates from ecommerce, marketing agencies, online fashion retail are preferred

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