Brand Manager
4 weeks ago
Company:
FMCG
Designation:
Brand manager
Location:
Mumbai
CTC:
LPA
- Develop Brand Strategies and Brand Plans
Ideation, development and execution of marketing campaigns that includes mass media, digital, outdoor & on-ground consumer activations and retail visibility initiatives.
b. Execution, Monitoring and controlling all ATL & BTL initiatives for the assigned brand portfolio.c.
Liaising with Creative & Media Partners:
Responsible for development of brand and campaign specific creative briefs to ensure relevant communication development.
d. Responsible for development of Media briefs and tracking media deliverables with agencies.
e.
Coordinating and follow-up with the agency for all other jobs related to brand like assisting in shoots, arranging material for media releases, raising purchase orders, verifying media bills and carrying out internal follow-up on payments.
fSales Promotions:
Planning and execution of Consumer Promotions. Continuously monitoring the effectiveness of the promotions. Analysis and Post Evaluation of such Schemes.
- Tracking Competitor Strategy
b. Analyzing the competitor activity through field visits and secondary data sources
c. Compilation of all brand and competitor related information.
- Developing Competitive Strategies
- Responsible for Effective use of budgeting Norms
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