Senior Manager

3 weeks ago

Hyderabad, Telangana, India iimjobs Full time
Senior Manager - Marketing - Account Based Marketing

Account-Based Marketing (ABM):

  • Develop and execute ABM strategies tailored to key target accounts, aligning with overall business objectives.
  • Identify and prioritize highvalue accounts through data analysis and segmentation.
  • Collaborate with sales teams to create accountspecific marketing plans and campaigns.

Customer Engagement Strategy:

  • Craft and implement customer engagement programs designed to nurture and retain existing customers.
  • Develop personalized messaging and content to enhance the customer experience at each touchpoint.
  • Monitor customer engagement metrics and adjust strategies as needed to maximize customer satisfaction and loyalty.

Data-Driven Insights:

  • Leverage data and analytics to gain insights into customer behavior, preferences, and needs.
  • Utilize customer data to personalize marketing campaigns, offers, and communications.
  • Continuously refine strategies based on performance data and customer feedback.

Content Development:

  • Collaborate with content creators to produce engaging and relevant content that resonates with target accounts and existing customers.
  • Ensure that content aligns with the buyer's journey and supports ABM and customer engagement goals.

Multichannel Marketing Campaigns:

  • Plan and execute multichannel marketing campaigns, including email marketing, social media, webinars, and events.
  • Coordinate marketing efforts to ensure a consistent and cohesive customer experience.
  • Customer Advocacy and Referral Programs:
  • Develop and manage customer advocacy programs to identify and mobilize satisfied customers as advocates.
  • Create referral programs to incentivize customers to refer new business opportunities.

Performance Measurement:

  • Define and track key performance indicators (KPIs) related to ABM and customer engagement efforts.
  • Regularly report on campaign performance, customer engagement metrics, and ROI.

Collaboration and Alignment:

  • Foster strong collaboration with sales, customer support, and other relevant teams to ensure a unified approach to customer engagement.
  • Share insights and feedback between marketing and other departments to improve the overall customer experience.

Qualifications:

  • Degree in Marketing, Business, or a related field.
  • Minimum of 5 years of professional experience in ABM and customer engagement marketing.
  • Proficiency in marketing automation platforms (e.g., Marketo, HubSpot) and CRM systems (e.g., Salesforce).
  • Strong analytical skills and the ability to derive actionable insights from data.
  • Excellent communication and interpersonal skills to collaborate effectively with crossfunctional teams.
  • A customercentric mindset with a passion for enhancing customer relationships.
  • Uptodate knowledge of industry best practices and emerging trends in ABM and customer engagement.

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