HM Clause

4 weeks ago

Hyderabad, Telangana, India iimjobs Full time
Marcom Automation Specialist

End-to-end campaign management on major paid channels like Google Search, Google Display, YouTube and Meta ads

  • Research and execute key aspects of the paid campaign such as audience research, account structure, etc
  • Analyze paid media campaigns to develop, execute, test, and report on paid media strategies with actionable nextstep recommendations, maintaining a high standard of operational excellence
  • Execute bidding strategies across clients from various industry verticals, helping to create a roadmap of initiatives to enable defined objectives & KPIs
  • Devise A/B tests to drive continuous optimization, bringing learnings into future campaign activities
  • Measure and analyze results. Regular reports on what is working, and what is not and propose adjustments to strategies and tactics
  • Understand organizational and product goals and map them to specific project deliverables
  • Partner with other digital channels to align overall strategy and message
  • Responsible for managing marketing spend to ensure budgets are spent accordingly without under/overdelivery
  • Develop strategic approaches to content for digital products, including spotting patterns in data and making appropriate decisions
  • Architect how information is structure and presented within and around the product
  • Write consistent, concise and accessible copy with an eye towards building the brand salience as well we, including product copy (e.g. UI content, notifications, error messages)
  • Power the Global Marketing team's marketing practice by designing and developing multiple types of marketing automation workflows/campaigns that deliver greater customer engagement, higher conversions, more qualified leads and closed won sales opportunities
  • Drive Marketing Automation Operations to ensure content is generated to nurture the prospects through the funnel
  • Manage customer/prospect data to segment and develop relevant content as per their stage of purchase and product interest
  • Collaborate with Operations and the Data teams to activate all the data that is available to use to deliver targeted, personalized messages to people at the right time
  • Partner with crossfunctional and outside vendor teams to ensure accurate, effective activation of marketing automation plans
  • Utilize strong project management skills to track and deliver critical marketing execution projects on time
  • Embrace modified agile marketing practices to manage efficient and effective workflow of demand gen delivery activities and tasks
  • Measurable marketing contribution to sales, revenue and other key performance indicators (KPIs) that demonstrate tangible business impact and growth
  • Meaningful omnichannel interactions that create positive experiences and outcomes for Taregt customers and differentiate HM CLAUSE from the competition
  • Evaluate and setup automation platform and drip campaigns for conversions
  • Expand understanding of marketing automation, along with digital marketing as a whole, and factors influencing success/failure of each
  • Stay current on industry developments, new product offerings and digital technology trends
  • Maintain required certifications

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