IDAM Wellness

4 weeks ago

Gurgaon, Haryana, India iimjobs Full time
Performance Marketing Specialist ( Google & Facebook)

Responsibilities:

  • Strategize and own the entire paid marketing strategy to acquire users through multiple paid channels (Social, Search) to drive awareness and revenue .
  • Use a datadriven approach to build campaigns, and evaluate insights on strategy and performance.
  • Explore new channels to drive traffic and acquisition, including performance marketing strategies.
  • Budget, Manage and review marketing spending efficiently and effectively across channels including Facebook, Google UAC, ad networks, and social media campaigns.
  • Coordinate with content writers to build creative briefs to define program objectives and KPIs, optimizing campaigns to maximize ROI.
  • Set up and monitor analytical dashboards and give insights into key areas of importance at regular intervals.
  • Coordinate with the content & business team to achieve goals and ROI targets.
  • Set up daily performance reports to analyze the performance and optimize campaigns.
  • Manage a team of 5 6 individuals.

Skills & Competencies :

  • Strong analytical ability.
  • Outstanding ability to think creatively, and identify and resolve problems.
  • Excellent written and verbal communication skills.
  • Expertise in communication tools along with MS tools /Google Sheets and PowerPoint/Google Slides.
  • A creative and strategic approach to work.
  • Has an eye for detail, works well under pressure, is driven to meet targets, and is a team player.
  • Experience Required 3 Years.
  • Candidates from the Tier 1/ 2 college will be more preferred.