Manager - Digital Marketing - BFSI (3-15 yrs)
1 month ago
Digital Marketing Manager
Responsibilities:
Develop and Execute Digital Marketing Strategies:
- Create and implement comprehensive digital marketing strategies aligned with the company's objectives.
- Oversee the planning, execution, and optimization of online marketing efforts.
Google Analytics and AdWords Management:
- Utilize Google Analytics to monitor website traffic, user behavior, and other relevant metrics.
- Manage Google AdWords campaigns to drive targeted traffic and achieve campaign objectives.
Digital Campaign Management:
- Plan and execute end-to-end digital campaigns, ensuring alignment with marketing goals.
- Monitor campaign performance, analyze data, and make data-driven adjustments for optimization.
SEO and SEM Expertise:
- Implement and optimize on-page and off-page SEO strategies to improve search engine rankings.
- Manage SEM campaigns to enhance visibility and drive traffic through paid search channels.
- Social Media Optimization (SMO):
- Develop and implement SMO strategies to enhance brand visibility on social media platforms.
- Monitor and engage with the online community to build a strong social media presence.
Content Marketing:
- Collaborate with the content team to develop compelling and SEO-friendly content.
- Ensure content aligns with digital marketing strategies and resonates with the target audience.
Data Analysis and Reporting:
- Regularly analyze and report on key performance indicators (KPIs) to measure the effectiveness of digital marketing efforts.
- Provide insights and recommendations for continuous improvement.
Budget Management:
- Manage the digital marketing budget effectively, ensuring optimal allocation for maximum ROI.
Requirements:
- Bachelor's/PG degree in Marketing, Digital Technologies, or a related field.
- 3-9 years of proven experience in digital marketing, preferably in the BFSI, fintech, app-based, or D2C digital company space.
- Proficient in Google Analytics, Google AdWords, and other relevant digital marketing tools.
- Strong understanding of SEO, SEM, SMO, and digital campaign management.
- Excellent analytical skills with the ability to interpret data and derive actionable insights.
- Creative thinking and a proactive approach to problem-solving.
- Strong communication and interpersonal skills.
If you are a results-driven digital marketing professional with a proven track record in the BFSI, fintech, or related industries, we invite you to apply and be part of our innovative and dynamic team.
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