Astral Adhesives

3 weeks ago

Pune, Maharashtra, India iimjobs Full time

Key Responsibilities:

Sales Planning & Drive Execution :

  • Drive identified initiatives in the Zone to achieve the overall Sales Objectives.
  • Identify & effectively implement major and key initiative at Zonal level in the areas of Market Development, Distribution expansion & Sales Operations.
  • Identify the critical grey areas of the Zone affecting sales & take remedial informed actions.
  • Continuously monitor market movement and sales matrix status
  • Weave strategy to avail uninterrupted sales for the financial year and breakdown into monthly sales plan to achieve the business objectives of the assigned Zones.
  • Prepare contingency plan for mitigating situation based on long term relationships with key customers/distributors.
Market development

  • Carry out intensive surprise visit to interact with employees, distributors and end-users.
  • Ensure to collect feedback on all aspects of the business including product quality, pricing, packing, new product ideas, supply situations, competition activities, schemes etc.
  • Identify success stories and replicate in other parts of the zone. Ensure to share with leadership team and HO for replication in other parts of India.

People & Process Management :

  • Provide technical insights and decisions to HR Team for recruitment of Mid-Managers Team
  • Ensure to provide required coaching and directions to team to enable performance
  • Monitor team performance, progress and identify poor performance and related hindrances.
  • Mentor poor performance to overcome hindrances area-wise and exercise coaching for performance improvement.
  • Identify high performers and communicate to influence and accelerate performance and optimum utilization of available potential of team.
  • Develop nurture and retain pool of key talent in assigned Zone.

Inventory Management & Receivables Control :

  • Regularly monitor inventory pile up in slow- & non-moving SKUs, take remedial actions.
  • Intervene to drive collection of receivables in case of exceptions.
  • Ensure implementation of commercial policy.
User/Influencer/Distributor Management 19. Drive key distributor programs

  • Periodically engage with end user/influencer panels for seeking feedback and suggestions.

Demand Generation :

  • Provide inputs to HO on important objectives to be achieved through Market Development activities.
  • Design of Market Development activities.
  • Work with Regional Market Development Manager to make Annual and Quarterly plan for market development activities.
  • Periodically attend market development activities/meets and give guidance to ASM for improving effectiveness and give feedback to HO on any support required such as application videos.

Product/Scheme & Competition :

Accountable for:

  • Product Launch
  • Scheme Design (in consultation with NSM/President Marketing) and feedback on effectiveness of schemes.
  • Development and implementation of competition fighting strategy in consultation with NSM/President Marketing/ HO.

Other Supporting Role :

  • Co-ordinate with NSM or preparing annual budget and business plan for the assigned zone.
  • Give inputs to Category Heads on Zone specific requirements in scheme designs.
  • Co-ordinate with Category Heads for execution of field marketing activities in regions.