Greencell Mobility

1 month ago


Mumbai, Maharashtra, India iimjobs Full time

Create a brand and communication strategy

- Translate the brand strategy into tangible marketing mix elements

- Plan the long term and rolling short term marketing calendar

- Establish the brand strongly in the EV and mobility Eco-system as the leader through strategic partnerships and initiatives

- Leverage digital presence including websites, social, online reputation

- Brand communication across online and offline, ATL and BTL activations

- Own the end user experiences through innovating and standardizing vehicle, driver and operational levers

- Manage the key operational metrics of marketing performance.

- Innovate, make continuous improvements, and take new initiatives

- Plan, implement and manage public relations programs

- Creating marketing plans, defining campaign objectives, identifying target audience segments, and coordinating with marketing teams to implement campaigns effectively.