Casa Grand Builder

Job Title:
Chief Marketing Officer (CMO)

Location:
Chennai / Bangalore

Company Description:
Casagrand Premier Builder Limited is a real estate enterprise committed to building aspirations and delivering value.

In the last nineteen years, we have developed over 40 million sqft of prime residential real estate across Chennai, Bengaluru, Hyderabad and Coimbatore.

Over 40,000 happy families across 140+ landmark properties stand testimony to our commitment.

As a leader in our field, we are seeking a visionary Chief Marketing Officer (CMO) to join our executive team and drive our marketing strategies to new heights.

Job Summary:

The Chief Marketing Officer (CMO) will be responsible for leading the development and execution of Casagrand's marketing strategies to drive growth, increase brand awareness, and enhance market positioning.

The CMO will oversee all aspects of marketing, including branding, digital marketing, advertising, public relations, market research, and product marketing, and will collaborate closely with cross-functional teams to achieve business objectives.

Key Responsibilities:

• Develop and implement comprehensive marketing strategies to achieve company objectives, increase market share, and drive revenue growth.
• Lead the brand positioning and messaging strategy to effectively communicate [Insert Company Name]'s value proposition and differentiate our products/services in the market.
• Drive digital marketing initiatives, including SEO, SEM, social media, email marketing, and content marketing, to enhance brand visibility and engage target audiences.
• Oversee advertising campaigns across various channels, including print, digital, and broadcast, to effectively reach and engage target customers.
• Manage public relations efforts to enhance [Insert Company Name]'s reputation and visibility in the market, including media relations, press releases, and thought leadership opportunities.
• Conduct market research and analysis to identify market trends, customer insights, and competitive intelligence to inform marketing strategies and product development decisions.
• Collaborate with crossfunctional teams, including sales, product development, and customer experience, to align marketing initiatives with business objectives and ensure seamless execution.
• Lead, mentor, and develop a highperforming marketing team, fostering a culture of innovation, collaboration, and continuous improvement.
• Establish key performance indicators (KPIs) and metrics to track and evaluate the effectiveness of marketing programs and initiatives, and provide regular reports and insights to executive leadership.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• 15 years of progressive experience in marketing leadership roles, with a proven track record of driving successful marketing strategies and initiatives.
• Demonstrated expertise in developing and executing integrated marketing campaigns across digital and traditional channels.
• Strong analytical skills with the ability to interpret data and insights to drive informed marketing decisions.
• Excellent communication, presentation, and interpersonal skills, with the ability to effectively engage and influence stakeholders at all levels.
• Strategic thinker with a creative mindset and a passion for innovation and continuous improvement.
• Proven leadership and people management skills, with the ability to inspire and develop highperforming teams.
• Ability to thrive in a fastpaced, dynamic environment and manage multiple priorities and deadlines effectively.

Sai Sri Divya K
Head - Talent Acquisition, Casagrand

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