PPC Advertising Manager

3 weeks ago


Bengaluru, Karnataka, India iimjobs Full time
We are looking for a PPC Advertising Manager to run Walmart/Amazon PPC campaigns.

In this role, you should be well-versed in principles of E commerce PPC (Walmart/Amazon). You should also be analytical and good with numbers.

Your goal will be to ensure our online marketing efforts have a solid ad spend expansion and highest possible return on investment (ROI)

Responsibilities:

  • Taking complete ownership for a portfolio of accounts
  • Standard and High Value advertisers.
  • Reviewing every account in the portfolio in complete detail to understand the current level of performance.
  • Engaging with advertisers/incountry Account Manager to understand their advertising goals and expectations from the program.
  • Leading kickoff calls with advertisers and driving discussion using a preset agenda, as and when necessary.
  • Flawlessly executing endtoend ad optimization.
  • Analyzing account performance against key metrics to identify, recommend and implement optimization solutions to increase efficiency and meet clients' KPIs.
  • Analyzing data trends and creating keywords lists, bids and budget suggestions.
Gathering and analyzing data at account/campaign/industry level.

  • Monitoring and communicating campaign progress through regular, indepth activity reports and insights, and then using this knowledge as a basis for future campaigns.

Requirements and skills:

  • Proven experience as a PPC Manager or Digital Marketing Specialist
  • Experience in data analysis and reporting
  • Knowledge of ecommerce and digital marketing concepts
  • Proficient in MS Office (particularly Excel)
  • Excellent communication skills
  • Analytical thinking with strong math skills


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