AGM - Marketing - Super Luxury Properties (5-7 yrs)

3 weeks ago

Gurgaon, Haryana, India iimjobs Full time
AGM Marketing_Super Luxury

Developing Marketing Strategies:

  • Create comprehensive marketing strategies to promote super luxury properties.
  • Conduct market research to identify target demographics and trends.
  • Analyze competitor marketing strategies and adjust plans accordingly.

Brand Management:

  • Maintain and enhance the brand image of the super luxury properties.
  • Ensure consistency in branding across all marketing channels.
  • Develop and enforce brand guidelines for internal and external use.

Digital Marketing:

  • Oversee digital marketing initiatives, including social media, email campaigns, and online advertising.
  • Implement SEO and SEM strategies to enhance online visibility.
  • Stay abreast of digital marketing trends and incorporate innovative approaches.

Traditional Marketing:

  • Develop and execute traditional marketing campaigns, such as print ads, brochures, and direct mail.
  • Collaborate with advertising agencies and media partners.
  • Ensure alignment of traditional and digital marketing efforts.

Public Relations:

  • Build and maintain relationships with key media outlets.
  • Create and distribute press releases for significant property developments or events.
  • Manage crisis communication effectively.

Event Management:

  • Plan and execute events to showcase super luxury properties.
  • Coordinate with event planners, vendors, and sponsors.
  • Evaluate the success of events and adjust strategies accordingly.

Collaboration with Sales Teams:

  • Work closely with the sales team to align marketing strategies with sales goals.
  • Provide sales teams with necessary marketing materials and support.
  • Analyze sales data and adjust marketing strategies as needed.

Budget Management:

  • Develop and manage the marketing budget.
  • Track expenses and ensure costeffectiveness of marketing initiatives.
  • Provide regular reports on the ROI of marketing campaigns.

Customer Relationship Management (CRM):

  • Implement and manage CRM systems to track and analyze customer interactions.
  • Develop targeted marketing campaigns based on CRM data.
  • Enhance customer satisfaction and loyalty through strategic initiatives.

Market Trends and Innovation:

  • Stay informed about market trends, industry innovations, and customer preferences.
  • Integrate innovative marketing techniques to set the properties apart from the competition.
  • Continuously assess and update marketing strategies based on market dynamics.

Team Leadership:

  • Lead and mentor the marketing team.
  • Foster a collaborative and creative work environment.
  • Set clear goals and expectations for team members.

Compliance and Legal:

  • Ensure all marketing activities comply with relevant laws and regulations.
  • Work with legal teams to review and approve marketing materials.

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