PhonePe - Social Media Manager (5-11 yrs)
4 weeks ago
Role : Social Media Manager for PhonePe, Indus Appstore & Pincode Ideal Candidate
Minimum 6-8 years exp in Social media management for social first brands across consumer tech brands across Fintech, Tech, Grocery or Hyper Delivery categories.
Proven track record of strategic & tactical planning & execution. Must have hands-on experience in building playbooks for consumer-facing social brands at diff stages of growth. High emphasis on understanding strategic brand objectives, lifestage needs & translating those to social media playbooks.
- Ability to evangelize and set strong agendas, to innovate and drive large partner ecosystems toward a common vision and goal
- S/he should have demonstrated experience in pushing the bar creatively and creating an environment of innovation that encourages continually pushing creative benchmarks and promoting new ideas in the team.
- Excellent interpersonal skills - ability to interact and influence multiple partners and stakeholders
- Incredibly high-velocity of decision making and getting things done especially while managing escalations/ high impact efforts on social.
- An entrepreneurial, self-driven approach is crucial in ensuring we are live right on time, every time
- Self-starter skilled at prioritizing and managing multiple projects and deadlines that run simultaneously.
- Demonstrated success in influencing cross-functional teams, senior stakeholders and leadership across cross functional teams.
Responsibilities
- Owner of the brand's social media mandate for 3 diff brands. Develop all social media and content campaigns and always-on strategy & roadmap in collaboration with cross-functional teams.
- This will involve social media management & amp; digital marketing, platform understanding, relationship management across platforms with proven track record of developing plans that leverage data & insights to define the charter, role of social media & support decisions.
- Lead social media channel management, for 3 brands, on a daily basis and flawless execution of social media duties end to end
- Ensure each of the brand's visual, tone and style guidelines are maintained across social media
- Develop clutter-breaking, relevant and delightful marketing campaigns for new campaign/category launches working closely with content partners, internal content, creative and broader marketing teams. Effectively direct and manage the development of multiple campaigns in parallel across languages and genres
- Own the brand's ORM - track sentiment analysis, design escalation matrix and ensure effective resolutions to negative conversations
- Develop innovative social media and content marketing experiences that engage the consumer and help tell meaningful stories. Influence the broader content strategy of the business collaborating closely with internal creative teams
- Be the voice in the room to always push the creative envelope for all social media campaigns
- S/he should be working autonomously with teams (brand, internal design,PR , CX & others), onboard agencies, as in when needed & also take responsibility for driving defined metrics of measurement.
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