Open Financial Technologies

1 month ago

Bengaluru, Karnataka, India iimjobs Full time

What you'll be doing:

  • Develop and execute a comprehensive content strategy that aligns well with OPEN's overall marketing goals and objectives.
  • Produce highquality, original content in various formats, including blog posts, whitepapers, ebooks, case studies, infographics, videos, and more.
  • Stay informed about industry trends, market dynamics, and competitor activities to ensure content remains relevant and impactful.
  • Optimize content for search engines to improve organic visibility and drive traffic to our digital assets.
  • Leverage channels to promote and distribute content, engage with the audience, and build a community around our brand.
  • Leverage content to drive customercentric lead generation strategies to drive
  • Leverage content to drive customercentric lead generation strategies to drive
pipeline growth and revenue.

  • Work closely with crossfunctional teams, including product management, sales, and design, to ensure alignment and consistency in messaging.
  • Collaborate with designers, videographers, and other team members to create video content.
  • Monitor and analyze the performance of content marketing efforts using relevant metrics and analytics tools. Provide regular reports and insights to inform future strategies.
  • Uphold and enhance OPEN's brand voice and tone & ensure consistency across all channels.

What you'll bring along:

  • Experience in content marketing, with a focus on content creation, optimization, and distribution.
  • Exceptional writing and editing skills with a keen eye for detail.
  • Familiarity with SEO best practices and content optimization techniques.
  • Selfstarter with the ability to balance multiple projects on tight deadlines.
  • Ability to work both independently and collaboratively in a fastpaced environment.
  • Creative mindset and a passion for staying ahead of industry trends.

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