Tata Steel
4 weeks ago
The purpose of the job is to develop a comprehensive marketing communication for reinforcement of downstream offerings coupled with channel and brand management to ring-fence the discerning customers.
- Driving achievement of Revenue and net realisations as per ABP/OSP.
- Formulation of ABP, LTP, BO&S and Risk Management.
- Market and Product Profitability analysis. Periodic development and review of productportfolio matrix.
Channel Management:
Channel Policy & Pricing Guidelines for B2B and B2ECA customers, driving Channel Incentivisation Programs, OE customer Management, Tripartite and Bipartite MOU Governance.
Brand Management:
Digital & Social Media Marketing, developing PPA Plans and monitor compliance.
- Market Advocacy programs for ACE community.
- CSES Study and CST for discerning customers
- Development and regular tracking of Omnichannel lead funnel management
- Development of officers in marketing and sales through on the job coaching and mentoring
- Establish a culture of TQM in the M&S organisation by reviewing & improving performance of Aspire/Shikhar Projects.
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Industry - Construction, Building Materials, Glass
Functional Area- Chief Commercial Officer (Long Product)
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