Credvest - Manager - Social Media (4-5 yrs)
1 month ago
Responsibilities:
- Social Media Strategy: Develop and execute comprehensive social media strategies aligned with overall marketing objectives and target audience preferences.
- Content Creation: Create compelling and engaging content for various social media platforms, including but not limited to Facebook, Instagram, Twitter, LinkedIn, and TikTok.
- Community Management: Monitor and engage with our audience on social media channels, responding to comments, messages, and inquiries in a timely and professional manner.
- Influencer Partnerships: Identify and collaborate with influencers and brand advocates to amplify our social media presence and reach new audiences.
- Campaign Management: Plan, execute, and optimize social media ad campaigns to promote products, events, and initiatives, while maximizing return on ad spend (ROAS).
- Analytics and Reporting: Track and analyze key social media metrics such as engagement, reach, and conversion rates.
- Generate regular reports to assess performance and inform future strategies.
- Trend Monitoring: Stay up-to-date with the latest trends and developments in social media, incorporating relevant insights into content and campaign strategies.
- Brand Guidelines: Ensure consistency in brand voice, messaging, and visual identity across all social media channels.
- Cross-functional Collaboration: Collaborate closely with internal teams, including marketing, design, and customer service, to align social media efforts with broader business goals.
Requirements:
- Degree in Marketing, Communications, or a related field.
- 4-5 years of experience in social media management, preferably in a marketing or agency setting.
- Proficiency in using social media management tools and platforms, such as Hootsuite, Sprout Social, or Buffer.
- Strong writing and editing skills, with the ability to craft compelling and concise copy for social media posts, ads, and captions.
- Creative thinking and a keen eye for visual aesthetics, with the ability to curate engaging multimedia content (photos, videos, graphics).
- Analytical mindset with the ability to interpret social media data and metrics to inform strategy and decision-making.
- Excellent communication and interpersonal skills, with the ability to interact professionally with followers, influencers, and stakeholders.
- Proactive attitude with a willingness to adapt to changing trends and technologies in the social media landscape.
- Experience with social media advertising and familiarity with ad targeting, bidding, and budget management is a plus.
- Knowledge of SEO principles and best practices for social media optimization (SMO) is preferred.
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