NxtWave - Manager - Content Marketing (3-5 yrs)

1 month ago


Hyderabad, Telangana, India iimjobs Full time

About the Role: As a Content Marketing Manager at Nxtwave, you will play a critical role in our marketing team by driving our content strategy and managing a dynamic team of content writers. Your primary responsibilities will include developing a comprehensive content calendar, ensuring high-quality content production aligned with SEO standards, and innovating new content initiatives to expand our reach.

Key Responsibilities:

Content Calendar and Daily Topic Allocation:

- Research and develop a comprehensive weekly content calendar.

- Assign daily topics to content writers, ensuring alignment with overall marketing goals and outcomes.

- Stay updated with industry trends to generate relevant and engaging content ideas.

Team Management and Quality Assurance:

- Lead and manage a team of 6-8 Content Writers.

- Review and edit articles to ensure they adhere to high-quality standards.

- Ensure all content is optimized for SEO, including on-page and technical aspects.

- Provide feedback and guidance to improve the team's writing skills and SEO knowledge.

Competitive Keyword Research:

- Conduct thorough research on competitors' keywords.

- Identify and target potential low-competition keywords to enhance content visibility and reach.

- Stay abreast of SEO trends and algorithm changes to continuously refine keyword strategies.

Innovative Content Initiatives:

- Develop and implement innovative content strategies to engage and expand our target student audience.

- Explore new formats and channels for content delivery.

- Collaborate with other departments to create a cohesive and effective content marketing approach.

Qualifications:

- Degree in Marketing, Communications, English, Journalism, or a related field.

- Proven experience in content marketing, SEO, and team management.

- Strong editorial skills and attention to detail.

- Excellent communication and leadership abilities.

- Familiarity with content management systems like Wordpress, Webflow and SEO tools.



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