NxtWave - Manager - Content Marketing (3-5 yrs)
1 month ago
About the Role: As a Content Marketing Manager at Nxtwave, you will play a critical role in our marketing team by driving our content strategy and managing a dynamic team of content writers. Your primary responsibilities will include developing a comprehensive content calendar, ensuring high-quality content production aligned with SEO standards, and innovating new content initiatives to expand our reach.
Key Responsibilities:
Content Calendar and Daily Topic Allocation:
- Research and develop a comprehensive weekly content calendar.
- Assign daily topics to content writers, ensuring alignment with overall marketing goals and outcomes.
- Stay updated with industry trends to generate relevant and engaging content ideas.
Team Management and Quality Assurance:
- Lead and manage a team of 6-8 Content Writers.
- Review and edit articles to ensure they adhere to high-quality standards.
- Ensure all content is optimized for SEO, including on-page and technical aspects.
- Provide feedback and guidance to improve the team's writing skills and SEO knowledge.
Competitive Keyword Research:
- Conduct thorough research on competitors' keywords.
- Identify and target potential low-competition keywords to enhance content visibility and reach.
- Stay abreast of SEO trends and algorithm changes to continuously refine keyword strategies.
Innovative Content Initiatives:
- Develop and implement innovative content strategies to engage and expand our target student audience.
- Explore new formats and channels for content delivery.
- Collaborate with other departments to create a cohesive and effective content marketing approach.
Qualifications:
- Degree in Marketing, Communications, English, Journalism, or a related field.
- Proven experience in content marketing, SEO, and team management.
- Strong editorial skills and attention to detail.
- Excellent communication and leadership abilities.
- Familiarity with content management systems like Wordpress, Webflow and SEO tools.
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Hyderabad, Telangana, India NxtWave Full timeAbout Nxtwave: NxtWave is founded by Rahul Attuluri (Ex-Amazon, IIIT Hyderabad), Sashank Reddy (IIT Bombay), and Anupam Pedarla (IIT Kharagpur). In February 2023, NxtWave raised ₹275 crore led by Greater Pacific Capital, a leading international private equity firm. The startup is also backed by Orios Ventures, Better Capital, and marquee angels, including...
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