Creative Lead/Head

3 weeks ago


Delhi NCR, India iimjobs Full time
Shall be responsible for leading and overseeing the creative direction and design strategy for apparel

  • Set the overall creative direction and vision for Royal Enfield's apparel line
  • Develop and communicate design guidelines, brand aesthetics, and creative concepts
  • Ensure that the apparel designs maintain consistency with the brand's values and heritage
  • Collaborate with the merchandising team to understand market trends and customer preferences
  • Develop a comprehensive design strategy that meets business objectives and drives sales
  • Conduct research on fashion and apparel industry trends to identify opportunities for innovation
  • Lead a team of designers and provide guidance throughout the design process
  • Oversee the creation of sketches, illustrations, and technical drawings for apparel designs
  • Review and approve final designs, ensuring they meet quality standards and brand guidelines
  • Work closely with the marketing team to develop effective brand messaging and promotional materials
  • Collaborate with the sales team to understand customer feedback and incorporate it into future designs
  • Liaise with external vendors, suppliers, and manufacturers to ensure smooth production processes

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