Head - Marketing - FMCG (8-14 yrs)

Found in: beBee jobs IN - 2 weeks ago

Nairobi, Nairobi Area, India iimjobs Full time

Company - A leading FMCG Giant having HO in Nairobi

Position - GM Marketing

Reorting to - CEO

EXPECTED END RESULTS MAJOR ACTIVITIES:

1. Achievement of the top line, market share, and bottom-line targets for the brand assigned

Development of marketing objectives - short term & long term

2. Developing and implementing brand communication, activation, media plans, PR initiatives for the brand assigned

Liaison with advertising/media / PR agencies to prepare detailed marketing communication

- Liaison with trade / rural marketing teams to decide & roll-out brand initiatives

3. Strengthening brand equity & leveraging the same - Analyzing brand health measures/tracks on a regular basis

- Developing consumer/segment specific initiatives to drive equity

4. Portfolio management for the brand assigned

Competitor / Consumer analysis

- Pricing strategy

5. Efficient utilization of brand support activities (BSA) budgets for the brands assigned

Detailed financial planning and monitoring the same on a regular basis

  • Head - Marketing - FMCG (8-14 yrs)

    Found in: beBee S IN - 2 weeks ago

    Nairobi, India iimjobs Full time

    Company - A leading FMCG Giant having HO in NairobiPosition - GM MarketingReorting to - CEOEXPECTED END RESULTS MAJOR ACTIVITIES:1. Achievement of the top line, market share, and bottom-line targets for the brand assigned - Development of marketing objectives - short term & long term2. Developing and implementing brand communication, activation, media plans,...