Looking for Marketing and Communication Manager – International Curriculum School at Bengaluru, Karnataka, India
4 days ago
OverviewThe Marketing and Communication Manager at our International Curriculum School plays a pivotal role in developing and implementing marketing strategies to promote the school's brand and offerings globally. This individual will oversee the creation of compelling content, manage digital media platforms, and ensure effective communication with various stakeholders.
Key Responsibilities
- Develop and execute marketing plans to increase enrollment from international students
- Create and oversee the production of engaging content for various channels
- Manage the school's online presence through website, social media, and other digital platforms
- Collaborate with admissions teams to drive marketing efforts for student recruitment
- Oversee the design and production of promotional materials and publications
- Analyze market trends and competitors to inform marketing strategies
- Lead and mentor the marketing and communication team
- Establish and maintain relationships with international media and influencers
- Coordinate events and campaigns to enhance brand visibility
- Monitor performance metrics and prepare regular s on marketing activities
- Ensure consistent messaging and branding across all communication channels
- Conduct market research to identify new opportunities and challenges
- Stay updated on industry trends and best practices
- Collaborate with faculty and staff to promote academic achievements and activities
- Develop crisis communication plans and handle public relations matters
Required Qualifications
- Bachelor's degree in Marketing, Communications, or a related field
- Proven experience in international school marketing or a similar educational setting
- Demonstrated success in developing and implementing strategic marketing plans
- Proficiency in digital marketing tools and platforms
- Strong understanding of cross-cultural communication and international student recruitment
- Excellent writing and editing skills with an emphasis on storytelling
- Ability to lead and inspire a team to achieve ambitious marketing goals
- Proficient in data analysis and ing to drive decision-making
- Excellent interpersonal and networking skills for building relationships with diverse stakeholders
- Up-to-date knowledge of marketing trends and best practices in the education sector
- Experience in crisis management and public relations is highly advantageous
- Ability to multitask and prioritize in a fast-paced environment
- Fluency in English and additional languages is a plus
- Strong organizational and project management capabilities
- Commitment to the school's mission and values
Skills: content marketing,team leadership,communication,admissions counseling,public relations
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