Specialist - Digital Marketing - BFSI (3-5 yrs)

3 weeks ago

Hyderabad, Telangana, India iimjobs Full time
Digital marketing specialist - BFSI


We are seeking a highly motivated and creative Digital Marketer to join our team and play a key role in developing and executing our digital marketing strategy.

You will be responsible for a variety of tasks, including managing our social media presence, creating engaging content, running online advertising campaigns, and analysing the performance of our efforts.


Key Responsibilities:

  • Develop and implement digital marketing campaigns to drive customer acquisition, engagement, and retention.
  • Manage and optimise online advertising campaigns across various platforms, such as Google Ads, Facebook Ads, and LinkedIn Ads.
  • Conduct keyword research and SEO analysis to improve organic search rankings.
  • Create and manage content marketing strategies, including blog posts, social media, and email campaigns.
  • Monitor and analyse website traffic and user engagement using analytics tools (e.g., Google Analytics).
  • Collaborate with the design team to create visually appealing and effective marketing materials.
  • Stay updated on industry trends and emerging digital marketing technologies.
  • Measure and report on the performance of digital marketing campaigns and make data driven recommendations for improvement.

Qualifications:

  • Degree in marketing, advertising, communications, or a related field.
  • Strong knowledge of digital marketing tools, social media platforms and email marketing software.
  • Proven experience in digital marketing, preferably in the finance or wealth management industry.
  • Understanding of SEO best practices and experience in optimising content for search engines.
  • Excellent communication skills and ability to work collaboratively with crossfunctional teams.
  • 3+ years of experience in digital marketing.

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