Director - Digital Marketing - University (10-17 yrs)

3 weeks ago


Pune, Maharashtra, India iimjobs Full time
Our client represents a distinguished university that embodies academic excellence and innovation.

Committed to providing comprehensive education, they offer advanced programs, renowned faculty, and cutting-edge facilities, nurturing global leaders ready for success.

Key Accountability

Strategic:

  • Design and execute the Digital Marketing plan for the university and its programs.

Operational:

  • Establish endtoend digital marketing capabilities aligning with institution goals.
  • Lead implementation of capabilities (media planning, search, conversion rate optimization).
  • Develop and optimize landing pages and CRM for performance marketing campaigns.
  • Collaborate with stakeholders for a bestofbreed marketing technology approach.
  • Lead analytics and reporting in digital campaigns, focusing on optimization.
  • Manage endtoend content creation for digital channels.
  • Financial and Budget:
  • Plan and monitor marketing budget expenditures for better planning and resource allocation.
  • Develop marketing plans and budgets for social initiatives and promotional activities.

Collaborations:

  • Build relationships with National and International Media Houses.
  • Communication with Employees, Parents, Students, Government, NGOs, International Agencies.

Academic:

  • Research and benchmarking in areas of responsibility.
  • External Representation:
  • As required by the role and responsibilities.
Requirements

  • Degree with strong credentials in performance marketing.
  • 10+ years of experience in digital design, website management, online marketing, and media planning.
  • Experience in managing teams and implementing marketing technology.
  • Certification programs or relevant equivalent experience required.
  • Experience in the Education sector preferred.


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