Traya Health

3 weeks ago


Mumbai, Maharashtra, India iimjobs Full time

Your responsibilities will include:

  • Creating and executing a strong performance marketing strategy & execution plan
  • Developing and managing digital prospecting and remarketing campaigns
  • Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC
  • Ensuring successful planning, execution, optimization for key traffic KPIs via paid,
organic & own media channels

  • Identifying and testing new channels to continue to meet or exceed established
critical metrics

  • Working closely with the Growth to share funnel conversion improvement ideas,
feedback & present results

  • Analyse the campaign performance wrt CTR, CPC, CPM, CPL, CPA and other
key metrics and derive actionable insights

Key Requirements:

  • You are from Engineering background
  • You have prior experience in a similar role as well as experience building effective
3. multi-channel marketing strategies, including affiliate marketing, PPC, SEO, social media, and other digital channels.

  • You have solid expertise in campaign and channel analysis and reporting, including
  • Google Analytics experience.
  • You possess excellent analytical skills and leverage data, metrics, analytics, and
7. consumer behaviour trends to drive actionable insights & recommendations.

  • You are a highly goal-oriented individual and have excellent communication skills.
  • You are open-minded, curious, and a strong problem solver.

Key Skills:

  • Google AdWords (PPC Marketing)
  • Facebook Advertising
  • Google Analytics
  • Affiliate marketing


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