Manager - Marketing - Media Firm (4-10 yrs)

4 weeks ago


Chandigarh, Chandigarh, India iimjobs Full time
Manager - Marketing

Responsibilities:
Conceptualising the brand strategy for the brand/shows and implementing the same in conjunction with the Brand lead

  • Implement 360degree activities in order to showcase every property on air to the consumer, advertiser and trade
  • Support the group head with high quality, timely marketing inputs and implement tactical plans / programs to maximize the value of the brands through launch, growth & sustenance phase
  • Steering key strategic interventions in regions aimed at driving business objectives
  • Develop and execute flawlessly strong on ground activation plans
  • Having an analytical mindset for analyzing data and generating insights for the campaign market
  • Understanding the social and digital ecosystem for consumer researches and campaign management
  • Managing conversations with the media and PR agency and briefing them on the campaign and communication plan
  • Vendor selection
  • Preparing a brief for the programming and presentation team
  • Provide constant support to the Sales team by trade marketing support and product integrations
  • Ensure cost savings and increasing perception by maximizing alliances and partnerships
  • Strike alliances and barter deals to ensure maximum touch points with the consumer
  • Allocating the budget with accordance to the Brand Lead
  • Analyzing the value add of the campaign


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