Happily Unmarried

3 weeks ago

Delhi, Delhi, India iimjobs Full time

Job Description:
The candidate will be required to strategize, launch, monitor and lead execution of PPC campaigns across various channels such as Google and Amazon Marketing Services (self -serve platform)

  • Devising strategies to drive online traffic/sales to our web and mobile properties.
  • Developing and managing digital marketing campaigns in Google and other ad networks.
  • Recommending landing page changes and other inputs based on analytics.
  • Drive new ideas and processes to improve performance of campaigns across web and mobile, including account structure, bidding, ad copy and keyword development.
  • Experience with using Google analytics for indepth analysis of account performance.
  • Develop PPC strategies to improve/expand PPC campaigns and achieve maximum efficiency.
  • Run A/B split tests for landing pages and ad copy.
  • Working with Dynamic search ads, Remarketing and dynamic remarketing.
Desired Skills & Experience.

  • 1+ years of experience with paid search & social media campaigns.
  • Proven PPC skills, optimization techniques, and bid management
  • Basic knowledge of SEO, Social media & working with ad networks.
  • Good with MS-Excel (Pivots & Formulas)
  • Excellent communications skills, both oral and written
  • Google Certification is a plus.


 Bachelor's/Master's Degree
  • Marketing or Advertising concentration a plus

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