Campaign Specialist

1 month ago

BangaloreRemote, India iimjobs Full time

Job Description :

3+ years of good hands on knowledge of Pardot for building, setting up and executing various types of campaigns, forms, form handlers, automation rules, segmentation lists, etc

Excellent knowledge of HTML, CSS

Should understand the data flow between Sales cloud and Pardot

Good knowledge on Handlebars Merge Language (HML) and able to create dynamic content

Should have created and deployed lead scoring model

Landing page creation / lead capturing

3-4 years of responsive HTML coding experience email + landing pages

Knowledge of building SMS / Push /In app messages would be preferred

1-2 years of experience using HML, AMP scripting or any other scripting language

Ability to work in a high-energy, quickly changing, and demanding environment

Should have excellent communication skills and be able to interface directly with clients and higher management.

Should have good presentation skills and should be able to clearly communicate ideas, thoughts, and challenges.

Roles & Responsibilities include:

Understand the business use-cases and provide the necessary technical solution

Perform automated roles for data transition from sales cloud to Pardot

Implement data dedupe practices

Act as campaign developer for campaign operations projects

Will also need to know dynamic content Email/Push/SMS builds.

Develop, Setup, QA and Schedule various types of campaigns in Pardot

Custom coding (when required)

Usage of responsive builds for emails and landing pages

Field mapping, custom field creation

Setting up lead scoring process, rules and maintaining

Dynamic list creation

Tracking from various data sources for automation/scoring

Lead Qualification and remapping

Campaign performance tracking and reporting

Building Smart Form and Landing pages to capture and support audience segmentation

Domain specific Skills:

Campaign Operations and Marketing Automation

Lead journey and lead life cycle

Advance HTML/CSS knowledge

Eye for detail to assist in audits

English communication skills to assist the candidate attend client calls

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