KC Overseas Education

4 weeks ago

Nagpur, Maharashtra, India iimjobs Full time
Senior Manager/Manager SEO

Job Purpose:


Lead the development and execution of SEO strategies to enhance organic search visibility, drive website traffic and organic enquiries for the different B2B & B2C business verticals of KC Overseas Education, Elan Overseas Education Loans and Franchise Business.


Key Responsibilities:

  • Utilize advanced keyword research tools and data analysis techniques to identify highvalue keywords to drive more organic traffic and leads.
  • Conduct thorough market research, competitor analysis, and audience segmentation to create targeted content strategies.
  • Implement onpage SEO tactics, featured snippets including schema markup, rich snippets, and structured data, to improve search engine visibility.
  • Execute comprehensive offpage SEO campaigns, employing advanced linkbuilding strategies and digital PR to acquire quality backlinks.
  • Conduct regular SEO audits and performance reviews, identifying optimization opportunities and improving website content & performance.
  • Work collaboratively with business units to align SEO strategies with lead generation objectives and develop customized content strategies.
  • Collaborate closely with internal and external content and design teams to deliver high quality content and in various formats like News, Blogs, Ebooks, Guides etc
  • Create local, national and international SEO strategies to drive relevant traffic to the website.
  • Implement advanced analytics tracking and reporting frameworks using tools like Google Analytics, Google Search Console, Google Tag Manager and SEMrush.
  • Ensure that existing content is uptodate and help create new content that adheres to SEO guidelines.
  • Drive content distribution strategies through social media marketing, content syndication platforms, and influencer marketing channels.
  • Collaborate closely with software development teams to optimize website performance for mobile devices, resolve website technical issues, improve site loading speed & improve user experience.
  • Lead the recruitment, training, and management of a multidisciplinary team, fostering a culture of innovation and collaboration.
  • Align SEO and content strategies with sales and marketing teams to drive synergies and maximize ROI.

Job Requirements:

  • Bachelor's/Master degree in Marketing, Communications or Engineering (Master's degree preferred)
  • Minimum 10 years of experience in SEO or content marketing roles.
  • Proficiency in Google Analytics, Google Search Console, Google Tag Manager, SEMrush, and other SEO tools.
  • Proven experience in developing and implementing successful SEO strategies that drive measurable results.
  • Must have indepth knowledge of SEO best practices, algorithms, and ranking factors.
  • Should have very good knowledge of Content Marketing.
  • Good to have knowledge & experience in HTML, CSS, JavaScript, Programmatic SEO, Technical SEO
  • Excellent written communication & problemsolving skills.
  • Passion to stay abreast of news and trends in SEO and online marketing.
  • Strong leadership and team management skills, with a track record of building and leading successful teams.
  • Strong communication and collaboration skills, with the ability to influence stakeholders at all levels of the organization.
  • Ability to thrive in a fastpaced, dynamic environment and manage multiple projects simultaneously.

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