Manager - Pay Per Click - IT (2-3 yrs)

3 weeks ago


Noida, Uttar Pradesh, India iimjobs Full time

PPC MANAGER

Responsibilities:

PPC Campaign Management:

  • Develop, implement, and optimize paid search and display advertising campaigns across various platforms including Google Ads, Bing Ads, LinkedIn ads, and social media channels.
  • Conduct comprehensive keyword research to identify relevant and highperforming keywords for campaigns.
  • Create compelling ad copies and design effective landing pages to enhance campaign conversion rates.
  • Monitor campaign performance, conduct A/B testing, and adjust strategies to maximize clickthrough rates, conversion rates, and overall ROI.

Budget Management:

  • Manage PPC budgets effectively, allocating funds strategically across campaigns to achieve client goals and objectives.
  • Implement bidding strategies and adjustments based on performance data to optimize campaign spending and deliver costeffective results.

Performance Analysis and Reporting:

  • Analyze campaign data, generate insightful reports , and provide actionable recommendations to clients.
  • Monitor key metrics such as CTR, conversion rates, quality score, and ROI to identify trends and opportunities for improvement.
  • Present campaign results and strategies clearly and effectively to clients, demonstrating the value delivered through PPC initiatives.

Client Collaboration:

  • Act as the primary point of contact for clients, understanding their business objectives and marketing goals.
  • Collaborate closely with clients to align PPC strategies with broader digital marketing initiatives.
  • Provide strategic recommendations and proactively identify opportunities to enhance clients' online presence and performance.

Stay Updated and Innovate:

  • Stay informed about industry trends, emerging technologies, and new features on digital advertising platforms.
  • Experiment with new PPC techniques and tools to enhance campaign performance and stay ahead of the competition.

Qualifications:

  • Degree in Marketing, Business, or related field.
  • Proven experience managing successful PPC campaigns, preferably in an agency setting.
  • Proficiency in Google Ads, Bing Ads, Linkedin Ads, and social media advertising platforms.


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