Rozana Rural Commerce

• Develop and execute the organization's ecommerce strategy in alignment with overall business goals.
• Stay informed about industry trends, emerging technologies, and best practices in ecommerce.

• Oversee and manage the organization's presence on ecommerce platforms (e.g., website, marketplace channels).
• Ensure a seamless and userfriendly online shopping experience.

• Plan and execute digital marketing campaigns to drive traffic, customer acquisition, and sales.
• Collaborate with marketing teams to optimize SEO, SEM, and other online advertising strategies.

• Optimize product listings, images, and descriptions for maximum visibility and appeal.
• Implement merchandising strategies to showcase products effectively.

• Analyze website analytics and user behavior to identify opportunities for conversion rate optimization.
• Implement A/B testing and other strategies to improve the overall conversion funnel.

• Monitor and enhance the endtoend customer journey on the ecommerce platform.
• Implement customer feedback mechanisms and address issues promptly.

• Coordinate with inventory and logistics teams to ensure accurate product availability and timely order fulfillment.
• Implement inventory control measures to minimize stockouts and overstocks.

• Work closely with IT, marketing, sales, and customer service teams to ensure seamless integration and coordination.
• Collaborate with product teams to introduce new products and features.

• Utilize analytics tools to generate regular reports on key performance indicators (KPIs) related to ecommerce.
• Provide insights and recommendations for continuous improvement.

• Implement and maintain security measures to protect customer data and ensure compliance with relevant regulations.
• Stay updated on ecommerce laws and regulations.

• Bachelor's degree in Marketing, Business, E-Commerce, or a related field. Master's degree is a plus.
• Proven experience in ecommerce management and digital marketing.
• Strong analytical and datadriven decisionmaking skills.
• Familiarity with ecommerce platforms, CMS, and online marketing tools.
• Excellent communication and collaboration skills.

• Strategic thinking and problemsolving abilities.
• Resultsdriven with a focus on achieving sales targets.
• Leadership skills to manage and motivate a team.
• Adaptability to a dynamic and fastpaced digital environment.
• Innovation and creativity in driving ecommerce initiatives.

The E-Commerce Lead is responsible for driving the success of the organization's online sales channels, ensuring a positive customer experience, and contributing to overall business growth through effective e-commerce strategies.