The Wellness Shop

2 weeks ago


JaipurRajasthanBangalore, India iimjobs Full time

Job Title:
Vice President of Online Marketing

Company:
The Wellness Shop (Personal Care Clean Beauty Brand)

Location:
Jaipur/bangalore

Job Description:


We are seeking an accomplished and strategic Vice President of Online Marketing to lead and elevate the online marketing strategy for The Wellness Shop, a premium personal care clean beauty brand.

The ideal candidate will have a wealth of experience in digital marketing, a track record of scaling brands, and the ability to drive customer acquisition and retention.


Responsibilities:

Online Marketing Strategy:

  • Develop and execute a comprehensive online marketing strategy to drive brand awareness, customer acquisition, and sales growth.
  • Implement innovative and datadriven approaches to reach target audiences.

Paid Marketing Management:

  • Manage a substantial budget (20 crores and above) for paid marketing channels, including social media ads, Google ads, and other digital advertising platforms.
  • Optimize and scale paid marketing campaigns for maximum ROI.

Customer Retention:

  • Design and implement effective customer retention strategies to enhance customer loyalty and lifetime value.
  • Utilize customer data and analytics to personalize and enhance the customer experience.

Content Marketing:

  • Oversee content marketing initiatives to create engaging and relevant content that resonates with the brand's audience.
  • Ensure content aligns with SEO strategies and enhances organic visibility.

Team Leadership:

  • Build and lead a highperforming online marketing team.
  • Foster a collaborative and innovative culture within the marketing department.

Scaling Initiatives:

  • Identify and execute strategies to scale the company's online presence and reach.
  • Stay abreast of industry trends and emerging technologies to drive continuous improvement.

Requirements:

  • Bachelor's degree from a premium college; MBA or equivalent qualification is a plus.
  • Minimum of 10 years of progressive experience in online marketing roles within the beauty or personal care industry.
  • Proven track record of managing large paid marketing budgets.
  • Strong expertise in social media ads, Google ads, and content marketing.
  • Experience with customer retention strategies and tools.
  • Proficiency in digital marketing tools and analytics platforms.

Qualities:

  • Strategic thinker with a resultsoriented mindset.
  • Strong leadership and teambuilding skills.
  • Passionate about clean beauty and wellness.
  • Adaptable to new challenges and committed to driving growth.


If you are a visionary marketing leader with a proven track record of success, we invite you to apply and contribute to the online growth of The Wellness Shop.


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