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HM Clause

4 weeks ago

Hyderabad, Telangana, India iimjobs Full time

Specialist - Communication

Communication Strategy and Planning :

Participate in the Promotional Strategic Committee, defining strategies to promote products and brands to targeted audiences, together with the sales and marketing areas.
Prioritize communication projects and integrate internal and corporate communication actions decided by specific management.
Collaborate in defining and implementing strategies that promote the operational excellence of marketing actions, supporting commercial and development teams in their initiatives.
Build, in collaboration with stakeholders, a strategy oriented to customer excellence, to enable a customer happy journey, better serve our customers' needs and improve satisfaction and loyalty to HM.Clause.
Elaborate Communications Strategy & Plan (tactics and channels), Marcom campaign, Messaging and KPIs.

Communication Execution and Monitoring :

Facilitate effective communications in the country, aligned with the guidelines of the Product Development Managers, Sales, and Regional Marcom Manager.
Collaborate in the preparation of the annual communication plan and budget, ensuring approval and validation by management.
Implement and monitor the annual local communication plan, following management guidelines and supervision.
Ensure the quality of communication publications, services, and deadlines, ensuring adherence to brand guidelines and target audience expectations.
Assist in defining and validating each annual local communication action plan aligned with the annual strategy.
Control the implementation of the communication plan, ensuring the quality of publications, services, and deadlines.
Monitor the performance of communication actions and regularly communicate results to management and involved teams, identifying optimization opportunities and continuous improvement.

Media Relations and Events:

Establish and maintain solid relationships with thirdparty suppliers, such as advertising agencies, printers, translators, and other service providers, to ensure efficiency and quality in the execution of communication actions.
Identify opportunities to improve internal communication processes, encouraging collaboration and information sharing between departments.
Monitor and evaluate the impact of communication actions, collecting feedback and data to improve future initiatives.
Contribute to the preparation and execution of promotional campaigns, events, and other marketing actions that boost brand visibility, customer engagement, and the achievement of business objectives.
Stay updated on trends and best practices in communication and marketing, aiming to identify opportunities for innovation and improvements in the company's communication strategy.

Digital Content:

Coordinates the production of images, videos, and other types of content, ensuring adherence to visual identity and brand guidelines.
Assist in maintaining and updating the content of the company's website, as well as executing social media strategies, ensuring the consistency and relevance of posts.
Monitor and analyze the performance of digital content, using tools such as Google Analytics and other analysis platforms (for example, e analytics), to optimize the effectiveness of campaigns.
Collaborate with other internal teams, such as marketing, sales, and communication, to ensure integration and consistency of messages across all digital platforms.
Identify and seize opportunities for collaborative content creation or partnerships with other organizations, promoting synergies and expanding the reach of the company's content.
Keep up with trends and best practices in digital marketing and communication, identifying opportunities for improvements and innovations for the company's strategy in the online environment.

KPIs and Report:

Monitor area KPIs and provide detailed reports that assist management in decisionmaking and in evaluating the performance of marketing and communication actions.
Analyze the impact of implemented actions, identifying areas of success and opportunities for improvement.
Develop and implement methodologies and processes for measuring and evaluating marketing and communication actions, ensuring effectiveness and return on investment (ROI).
Record and archive generated data, keeping all existing information sharing platforms updated.
Actively participate in the analysis of the results of marketing and communication initiatives, contributing with insights and recommendations for optimizing actions and maximizing ROI.
Collaborate in defining and periodically reviewing KPIs, ensuring they are aligned with the strategic objectives of the area and the company.
Establish efficient communication processes to share information and updates related to KPIs and the performance of marketing and communication actions with teams and management.

ASIA HR Director