Manager - Marketing - Luxury Fashion (5-9 yrs)

1 month ago


Mumbai, Maharashtra, India iimjobs Full time

Responsibilities:

Strategic Planning:

Develop and execute comprehensive marketing strategies that align with the brand's goals and objectives.

Collaborate with cross-functional teams to ensure a cohesive and integrated approach to marketing.

Brand Positioning:

Maintain and elevate the brand image through consistent messaging and storytelling.

Conduct market research to identify opportunities for brand differentiation and positioning.

Digital Marketing:

Oversee digital marketing campaigns, including social media, email marketing, and influencer collaborations.

Monitor and analyze digital metrics to optimize performance and enhance the online presence of the brand.

Event Management:

Plan and execute high-profile events, fashion shows, and product launches to create buzz and drive brand awareness.

Foster relationships with industry influencers, celebrities, and key stakeholders.

Collaborations and Partnerships:

Identify and negotiate strategic partnerships and collaborations to expand the brand's reach.

Leverage relationships with influencers and key figures in the luxury fashion space.

Budget Management:

Develop and manage marketing budgets, ensuring efficient allocation of resources.

Monitor ROI and adjust strategies as needed to maximize effectiveness.

Team Leadership:

Lead and inspire a high-performing marketing team, providing guidance and mentorship.

Foster a collaborative and innovative work environment.

Qualifications:

Bachelor's degree in Marketing, Business, or a related field. MBA is a plus.

Minimum of 5 years of experience in marketing, with a focus on luxury fashion.

Proven success in developing and executing successful marketing strategies for luxury brands.

Strong understanding of the luxury fashion market, consumer behavior, and industry trends.

Exceptional communication, negotiation, and interpersonal skills.

Creative thinker with the ability to generate innovative ideas and campaigns.

LUXURY FASHION EXPERIENCE MANDATORY



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