Smartivity - Manager - Marketing Communications (3-5 yrs)

3 weeks ago


Delhi, Delhi, India iimjobs Full time
Smartivity Labs Pvt. Ltd.

at a glance :


Founded in 2015 by IIT Delhi Alumni, Smartivity is a 6 year old funded Toy Brand designing, manufacturing and selling STEM(Science Technology Engineering Mathematics) DIY Toys.

Presence in 30 Countries with a network of 5000+ offline and online retailers globally

6M+ Happy customers

Job Description :

Role:
Sr. Marketing Manager

Experience Required: 4+ years

Job Location :
New Delhi (South) Work from Office

Total Compensation : 8 -10 LPA

Key Responsibilities

  • Brand Communication : Work with graphic designers/copywriters/digital agencies to craft all communication assets for the business
  • Agency Management : Ensure all graphics designs/emailers /performance ads copies going out through agencies are consistent with brand guidelines
  • Onwebsite: Craft marketing campaigns, new initiatives Onwebsite to drive user acquisition and retention
  • Community : Manage the community program to drive user acquisition and retention
  • Social Media : Oversee social media marketing
  • Monitor competition (acquisitions, pricing changes and new products and features)
  • Reviewing advertising rates from different media outlets to select the most costeffective option for reaching customers
  • Market Research: Conducting market research to identify new opportunities for the company's products or services

Key Skills :

  • 35 years of workex preferably in marketing/growth team/digital agency
  • Proactive mindset, be able to thrive in ambiguity and the ability to meet multiple objectives in a fast moving, entrepreneurial environment
  • 01 marketing experience is a big plus
  • Prioritising, time management and organisational skills
  • Relationship management skills and openness to feedback


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