Lead Generation Manager
3 weeks ago
About Trezix:
Trezix is a young full stack SaaS platform targeting the underserved Import/Export category.
We have the advantage of being an early mover and hence aim to follow a fast-paced growth trajectory in India and international markets.
We are looking for someone who can match that energy and be a part of our growing and dynamic sales team.
Position Overview:
We are seeking a dynamic and results-driven Lead/Demand Generation Manager to join our growing team.
The ideal candidate will have a proven track record in building up the top of the funnel for SaaS companies within the logistics tech sector.
This role requires a strategic thinker with a deep understanding of lead generation tactics, digital marketing, and a passion for driving high-quality leads to support our sales efforts.
Responsibilities:
Develop and Execute Lead Generation Strategies:
- Design, implement, and optimize comprehensive lead generation strategies to drive qualified leads for the sales team.
- Utilize a mix of inbound and outbound tactics to generate demand, including content marketing, email campaigns, social media, webinars, and other relevant channels.
Target Audience Identification:
- Define and refine target audience personas to ensure effective targeting and engagement.
- Collaborate with the marketing and sales teams to align lead generation efforts with the overall business and sales strategy.
Content Creation and Distribution:
- Create compelling and targeted content to attract and engage potential customers.
- Leverage various content types, including whitepapers, case studies, blog posts, and more, to address the pain points and challenges of our target audience.
Campaign Management:
- Plan, execute, and measure the success of lead generation campaigns, adjusting strategies based on performance metrics.
- Monitor and analyze key performance indicators (KPIs) to optimize campaigns for maximum impact.
Marketing Technology Utilization:
- Leverage marketing automation tools and CRM systems to manage and nurture leads effectively.
- Stay current with industry trends and tools to ensure the adoption of the latest technologies for lead generation.
Collaboration and Reporting:
- Work closely with the sales team to ensure alignment between marketing and sales efforts.
- Provide regular reports on lead generation performance, including insights and recommendations for continuous improvement.
Qualifications:
- Degree in Marketing, Business, or a related field.
- Proven experience as a Lead Generation Manager in a SaaS environment, specifically within the logistics tech industry.
- Strong understanding of the logistics and transportation sector. Import-Export will be an advantage.
- Proficiency in marketing automation tools, CRM systems, and other relevant technologies.
- Excellent analytical skills with the ability to translate data into actionable insights.
- Exceptional communication and collaboration skills.
If you are a results-oriented professional with a passion for lead generation in the logistics tech space, we invite you to apply for this exciting opportunity to drive the growth of our innovative SaaS solutions.
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