Sr. Specialist, Salesforce Marketing Cloud Campaign

2 months ago

Bengaluru, Karnataka, India Labcorp Full time

Job Title: Sr. Specialist, Salesforce Marketing Cloud Campaign

Labcorp is a global life sciences and healthcare company harnessing science for human good. Every day, our mission is to improve health and improve lives. We are seeking a Sr. Specialist, Salesforce Marketing Cloud Campaign to join our dynamic team.

The position will be responsible for driving strategic marketing initiatives using the Salesforce Marketing Cloud platform. The position will leverage marketing automation tools, data integration, and customer journey design to enhance engagement, optimize campaigns, and drive business growth. The position will also execute campaigns in all aspects of Marketing Cloud including, but not limited to, email, SMS, mobile, advertising and more.

Responsibilities

  • Develop and execute email marketing strategies using Salesforce Marketing Cloud.
  • Create and manage targeted email campaigns, personalized content, and customer journeys.
  • Consult and optimize lead nurturing and conversion processes.
  • Design and delivery of B2C campaign solutions (emails, journeys, landing pages, forms, etc) including audience segmentation and research.
  • Design and implement, for automated email/mobile journeys using Email Studio, Mobile Studio, Automation Studio and Journey Builder, and advise clients on how to optimize further.
  • Be a subject marketing expert in all things email marketing and stay on top of best practices and industry trends; ensure compliance with consumer protection laws as applicable.
  • Work closely with marketing stakeholders to understand audience requirements, business goals and objectives review campaign and deliverability metrics, making recommendations for optimization and improvement.
  • Update, develop and test new email templates, and build a library of assets for retrieval and reuse.
  • Perform A/B testing along with suggestions for improvement pre-, mid- and post-flight.
  • Strong understanding of digital marketing KPIs, such as email marketing, PPC and other marketing conversion metrics,
  • Experience in reporting and analyzing email activity using Email Studio reports and Journey Builder.
  • Track record for delivering marketing automation projects in a fast-paced environment, and able to successfully keep to deadlines.

Qualifications:

  • Ability to work with clients to design campaign journeys, emails and campaigns in SFMC.
  • Know HTML and UX best practices for building custom templates such as forms, landing pages, emails.
  • Knowledge and experience in building audiences and segmentation within the SFMC platform.
  • Experience with Marketing Cloud Studios & Builders, most importantly Email Studio, Content Builder, Journey Builder and Automation Studio.
  • Experience using a CDP (customer data platform) a plus.
  • Understanding how to build a custom preference center.
  • Have a 'can-do' attitude and be a good team player.
  • Clear communication skills to make complex technical matters simple when communicating with non-technical stakeholders and client executives.
  • Ability to work independently and across virtual teams.

Qualifications and Background

  • Experience, hands-on in Salesforce Marketing Cloud involving campaign strategy and execution with at least 8 years of experience
  • Certified Marketing Cloud Email Specialist preferred

Labcorp is proud to be an Equal Opportunity Employer:

As an EOE/AA employer, Labcorp strives for diversity and inclusion in the workforce and does not tolerate harassment or discrimination of any kind. We make employment decisions based on the needs of our business and the qualifications of the individual and do not discriminate based upon race, religion, color, national origin, gender (including pregnancy or other medical conditions/needs), family or parental status, marital, civil union or domestic partnership status, sexual orientation, gender identity, gender expression, personal appearance, age, veteran status, disability, genetic information, or any other legally protected characteristic. We encourage all to apply. If you are an individual with a disability who needs assistance using our online tools to search and apply for jobs, or needs an accommodation, please visit our accessibility site or contact us at Labcorp Accessibility.

For more information about how we collect and store your personal data, please see our Privacy Statement.

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