Senior Associate

3 weeks ago

Pune, Maharashtra, India Nuveen Full time
Associate Director - Content Design - IN
As an Associate Director of Content Strategy, your primary role is to lead and shape the overall content strategy vision at a strategic level. You will work closely with executive leadership to ensure that content initiatives align with broader organizational goals and contribute significantly to the company's success.

This role requires a deep understanding of UX principles, collaboration with cross-functional teams, and ensuring content alignment with user needs. The Associate Director will also work with the marketing team to ensure that the content is aligned with the overall marketing strategy.

Key Responsibilities and Duties
  • Lead, contribute & implement content strategy aligned with organizational goals & Initiatives.
  • Conduct content audits and ensure consistency across platforms.
  • Craft compelling and user-focused content for diverse platforms, ensuring alignment with brand voice and tone.
  • Collaborate with UX/UI designers & Cross Functional teams like marketing, product management, and development to integrate content seamlessly into user interfaces for optimal and cohesive user experiences.
  • Work closely with research to understand target audiences and market trends, informing strategic content decisions.
  • Stay updated on industry trends to continually improve content strategies.
  • Utilize user feedback, analytics, and A/B testing to continuously optimize and iterate on content for improved performance.
  • Stay current on SEO best practices and implement strategies to enhance content visibility and reach.
  • Provide leadership within the content design team, guiding and mentoring junior team members.
  • Foster a culture of innovation and excellence, encouraging the team to push creative boundaries.
  • Ensure adherence to brand guidelines, maintaining consistency across all content touchpoints.
  • Collaborate with brand teams to evolve and enhance brand messaging over time.
Educational Requirements
  • University (Degree) Preferred
Work Experience
  • 12+ years Preferred
Physical Requirements
  • Physical Requirements: Sedentary Work
Career Level
9IC
  • Job Profile SummaryJob Profile SummaryAs a Senior Content Strategist, the role will be responsible for developing & executing comprehensive content strategies that enhance the overall user experience. It includes developing content ideas, creating content calendars, and managing the content creation process.
    This role requires a deep understanding of UX principles, collaboration with cross-functional teams, and ensuring content alignment with user needs. The Content Strategist will also work with the marketing team to ensure that the content is aligned with the overall marketing strategy.
  • Job DescriptionJob DescriptionSenior Associate – Content Design - IN
    As a Senior Content Strategist, the role will be responsible for developing & executing comprehensive content strategies that enhance the overall user experience. It includes developing content ideas, creating content calendars, and managing the content creation process.
    This role requires a deep understanding of UX principles, collaboration with cross-functional teams, and ensuring content alignment with user needs. The Content Strategist will also work with the marketing team to ensure that the content is aligned with the overall marketing strategy.

    Key Responsibilities and Duties
    • Lead, contribute & implement content strategy aligned with organizational goals & Initiatives.
    • Conduct content audits and ensure consistency across platforms.
    • Craft compelling and user-focused content for diverse platforms, ensuring alignment with brand voice and tone.
    • Collaborate with UX/UI designers & Cross Functional teams like marketing, product management, and development to integrate content seamlessly into user interfaces for optimal and cohesive user experiences.
    • Work closely with research to understand target audiences and market trends, informing strategic content decisions.
    • Stay updated on industry trends to continually improve content strategies.
    • Utilize user feedback, analytics, and A/B testing to continuously optimize and iterate on content for improved performance.
    • Stay current on SEO best practices and implement strategies to enhance content visibility and reach.
    • Provide leadership within the content design team, guiding and mentoring junior team members.
    • Foster a culture of innovation and excellence, encouraging the team to push creative boundaries.
    • Ensure adherence to brand guidelines, maintaining consistency across all content touchpoints.
    • Collaborate with brand teams to evolve and enhance brand messaging over time.
    Educational Requirements
    • University (Degree) Preferred
    Work Experience
    • 12+ years Preferred
    Physical Requirements
    • Physical Requirements: Sedentary Work

    Career Level
    8IC
Related SkillsAccountability, Adaptability, Collaboration, Communication, Consultative Communication, Continuous Improvement Mindset, Creative Thinking, Critical Thinking, Innovation, Prototyping, Relationship Management, Test & Learn Mentality, User Experience Design

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Company Overview

TIAA Global Capabilities was established in 2016 with a mission to tap into a vast pool of talent, reduce risk by insourcing key platforms and processes, as well as contribute to innovation with a focus on enhancing our technology stack. TIAA Global Capabilities is focused on building a scalable and sustainable organization , with a focus on technology , operations and expanding into the shared services business space.


Working closely with our U.S. colleagues and other partners, our goal is to reduce risk, improve the efficiency of our technology and processes and develop innovative ideas to increase throughput and productivity.

We are an Equal Opportunity/Affirmative Action Employer. We consider all qualified applicants for employment regardless of age, race, color, national origin, sex, religion, veteran status, disability, sexual orientation, gender identity, or any other protected status.

Accessibility Support

TIAA offers support for those who need assistance with our online application process to provide an equal employment opportunity to all job seekers, including individuals with disabilities.

If you are a U.S. applicant and desire a reasonable accommodation to complete a job application please use one of the below options to contact our accessibility support team:

Phone:

Email:

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