Assistant Manager

3 weeks ago


Mumbai, Maharashtra, India iimjobs Full time

Responsibilities:

  • Manage social media page health of multiple channels within the network through daily content creation in collaboration with Graphic Designers/Video Editors.
  • Day-to-day coordination with the brand marketing teams for creative & strategic approvals, curation of assets and publishing actions.
  • Build social media strategies for new launches, show IPs and platform initiatives from time to time.
  • Contribute cross functionally and identify potential areas of improvement with ideas and insights on social media trends, pop culture milestones and data analysis.
  • Contribute to building an effective community through daily ORM drives and ensure that there is always a two-way communication.
  • Work with other Assistance Managers and Managers within OptimiZee but not limited to and contribute to brainstorming new ideas for fresh initiatives.
  • Work with the OAP & Graphic Design teams of respective channels being managed and guide them on creation of digital assets and potentially viral content.
  • Create weekly/monthly reports to track growth and alignment with KPIs and be willing to course correct if need be.
  • Contribute to the larger picture of brand awareness through effective community engagement on all social media platforms.

Key Requirements:

  • A thorough understanding of social media platforms (Facebook, Instagram & Twitter).
  • A consumer of social media content and trends.
  • A thorough understanding of social media formats and their significance in the dynamic world of online content (Long format video content, short format video content, in-feed Vs. Stories).
  • Understanding of audiences that exist within each social media platform.
  • A keen interest in Hindi and English movies/shows.
  • Basic understanding of social media insight & publishing tools.
  • One who keeps up with pop culture trends but not limited to and is quick to think of snackable micro-content creation on the go.
  • Social media agency experience would be a plus.

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