Varroc Engineering

4 weeks ago

Aurangabad, Maharashtra, India iimjobs Full time
Lead - Product Marketing (Varroc Engineering - Aftermarket Division)

Base Location :
Aurangabad, Maharashtra

Role Summary :


This is a strategic role which will understand the market potential for the product portfolio, customer needs and our offerings, prepare GTM (go to Market) strategy, competition analysis and will create a marketing program to increase the sale & profitability of the product category.


Type of Role :
Individual Contributor - Travel %: 30-40%

Ideal Profile :

  • Academics : MBA (good to have, not mandatory), B.Tech. preferred
  • Experience : 315 years of experience in Product Marketing, preferably managing new product development, marketing strategy
  • Strong knowledge/interest in the automobile industry preferred

Reports to :
Operations Head (closely working with Pan India Sales team and Business Leadership team)

Market Research :

  • Conduct the market research and estimate the potential analysis of particular product category.
  • Identify feasibility, customer requirement, and competitive scenario.
  • Develop and implement a comprehensive category strategy aligned with overall business objectives.
  • Collaborate with crossfunctional teams to align category business plans.

Product Portfolio Management :

  • Curate and manage the product portfolio within the assigned category.
  • Analyse product performance and make datadriven plans.
  • Ensuring product profitability through optimum scheme spends & cost optimization.
  • Introduce new products to enhance the category offering and meet business potential.

Sales Strategy & Execution Plan :

  • Develop and execute strategies to drive category sales and achieve revenue targets.
  • To create effective promotions and pricing strategies.


 Understand Value Proposition
  • Understanding Customer Needs and our Offering.
  • Prepare Competition analysis and Pricing Strategy
  • Design & develop Sales promotional schemes to increase the sales & profitability.

Marketing & Promotions :

  • Create effective marketing promotions and activation programs.
  • Coordinate with third party agencies to carry out activations.

Vendor Management :

  • Suggest technological developments affecting the demand scenario with time (e.g. trends in BS6, NPD for Honda/Hero/TVS bikes etc.)
  • Establish and maintain strong relationships with vendors and suppliers.
  • Coordinate with VD team for favorable terms, pricing, and contractual agreements to optimize margins.

Cross-Functional Collaboration :

  • Work closely with marketing teams to create impactful campaigns and promotions.
  • Collaborate with the supply chain and operations teams to ensure optimal inventory levels and ontime delivery.
  • Conducting training and product knowledge sessions for the sales team