Manager - Content Marketing - SaaS (3-4 yrs)

3 weeks ago


Chennai, Tamil Nadu, India iimjobs Full time
We are hiring for Content Marketing Manager for leading SaaS company based in Chennai,

Content Marketing Manager :

Responsibilities :

  • Build and implement a robust content marketing strategy that aligns with our brand identity, business goals, and target audience
  • Create, edit, and manage a diverse range of content, web content, blog posts, newsletters, LinkedIn posts, social media updates, ebooks, case studies, white papers, webinars, etc.
  • Collaborate with crossfunctional teams, including product, sales, customer success, and other marketing teams, to produce relevant and highquality content that addresses our audience's needs and pain points
  • Establish and maintain a content calendar to ensure a consistent and timely publication of content across all channels
  • Monitor and analyze content performance using relevant KPIs and tools, adjusting strategies as needed to optimize engagement and customer acquisition
  • Stay current on industry trends, best practices, and competitor strategies to continuously refine our content marketing approach
  • Oversee content distribution across various channels, including social media, email marketing, and our company website.

Requirements :

  • 3 to 4 years of content marketing experience and 2 years in SAAS industry
  • Exceptional writing, editing, and storytelling skills, with a keen eye for detail and accuracy
  • Proven track record of developing and executing successful content marketing campaigns that drive engagement, leads, and conversions
  • Strong project management and organizational skills, with the ability to prioritize tasks and meet tight deadlines
  • Proficient in using content management systems (CMS), SEO tools, and analytics platforms (e. g., Google Analytics)
  • Excellent interpersonal and communication skills, with the ability to collaborate effectively with various stakeholders

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