Lead/Deputy Manager

3 weeks ago

Bengaluru Karnataka India, Karnataka QBurst Full time

Description

QBurst is undergoing an exciting AI-led transformation, and we’re seeking a strategic thinker to shape the future of our digital marketing services.

Experience: 8 to 12 years

Location : Bangalore, Chennai, Noida, Trivandrum, Kochi, Calicut and Thrissur

Responsibilities:

  • Own end-to-end digital marketing strategies aligned to business goals
  • Design/optimize omnichannel journeys (web, email, mobile, social, paid)
  • Translate goals into data-backed campaign plans with clear KPIs
  • Build reporting frameworks; track, analyze, and optimize performance
  • Conduct competitor/market research to identify trends and gaps
  • Provide consultative guidance to clients and internal stakeholders
  • Collaborate with design, dev, content, and analytics for execution alignment
  • Advocate AI-assisted marketing (audience modeling, testing automation)

Requirements:

  • Proven experience crafting and executing omnichannel strategies
  • Hands-on with or similar MAPs/CDPs SFMC, HubSpot, Adobe Campaign, AEP
  • Exposure to marketing Analytics, Paid Media, SEO, and Email/Lifecycle
  • Experience developing and engagement plans customer journey frameworks
  • Strong analytical and presentation skills; stakeholder influence capability
  • Exposure to Agile/PMP Project management

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