Senior SFMC Engineer

4 weeks ago

Mumbai, Maharashtra, India SGS Technical Services Pvt. Ltd Full time

SFMC Channels:

- SMS

- Email

- WhatsApp

- Push notifications.

SFMC stands for Salesforce Marketing Cloud. It's a platform developed by Salesforce that provides tools for digital marketing automation and analytics. Salesforce Marketing Cloud enables businesses to create personalized customer journeys across various channels such as email, mobile, social media, advertising, and Implementation and Configuration:

- Design, implement, and configure Salesforce Marketing Cloud solutions to meet business requirements.

- Customize SFMC features, including Email Studio, Mobile Studio, Journey Builder, Automation Studio, and Audience Builder.

Campaign Management:

- Create and execute marketing campaigns across multiple channels, including email, SMS, push notifications, and social media.

- Develop customer journeys and automated workflows using Journey Builder to drive engagement and conversions.

Data Management:

- Manage customer data within SFMC, including segmentation, data cleansing, and integration with external systems.

- Ensure data privacy and compliance with regulatory requirements such as GDPR and CCPA.

Analytics and Reporting:

- Analyze campaign performance metrics and KPIs to measure effectiveness and identify areas for improvement.

- Generate reports and dashboards to provide insights into customer behavior, engagement, and ROI.

Training and Support:

- Provide training and support to internal teams on SFMC best practices, tools, and features.

- Serve as a subject matter expert and a point of contact for SFMC-related inquiries and troubleshooting.

Continuous Improvement:

- Stay updated on the latest SFMC features, updates, and industry trends.

- Identify opportunities for process optimization, automation, and innovation within the SFMC Bachelor's degree in Marketing, Business Administration, Information Technology, or related field.

- Salesforce Marketing Cloud certifications (e.g., Salesforce Certified Marketing Cloud Email Specialist, Salesforce Certified Marketing Cloud Consultant) preferred.

- Proven experience in Salesforce Marketing Cloud implementation, configuration, and campaign management.

- Strong understanding of marketing principles, customer segmentation, and campaign optimization strategies.

- Proficiency in Salesforce Marketing Cloud tools and features, including Email Studio, Journey Builder, Automation Studio, Audience Builder, and Mobile Studio.

- Experience with HTML, CSS, and AMPscript for email template customization and scripting.

- Excellent analytical skills and the ability to interpret data to drive decision-making.

- Strong communication, collaboration, and project management skills.

- Ability to work effectively in a fast-paced, dynamic environment and manage multiple priorities simultaneously.

Key Skills:

- Salesforce Marketing Cloud implementation and configuration

- Campaign management and optimization

- Data management and segmentation

- Analytics and reporting

- Training and support

- HTML, CSS, and AMPscript

- Communication and collaboration

- Project management and multitasking

A job description for an SFMC role may vary based on the specific requirements and responsibilities of the organization. However, the above elements provide a comprehensive overview of the typical expectations for professionals working with Salesforce Marketing Cloud.

Experience: Total 4+ Years of experience

Notice Period: Immediate to 30 days

Location- Mumbai Kurla,

By leveraging these channels within SFMC, businesses can create cohesive and omnichannel marketing campaigns to reach customers across multiple touchpoints, drive engagement, and deliver personalized experiences. Integration with these channels enables businesses to orchestrate customer journeys, automate marketing workflows, and measure the effectiveness of their campaigns through comprehensive analytics and reporting.

1. SMS (Short Message Service):

- SFMC enables businesses to send text messages to customers' mobile devices. SMS messages can be personalized and targeted based on customer attributes and behaviors. SFMC provides features for managing opt-ins, compliance with regulations, and tracking SMS campaign performance.

2. Email:

- Email marketing is a fundamental feature of SFMC, allowing businesses to create and send personalized email campaigns to their subscribers. SFMC offers advanced segmentation, dynamic content, A/B testing, and automation capabilities to enhance email marketing effectiveness.

3. WhatsApp:

- SFMC supports integration with WhatsApp Business API, enabling businesses to engage with customers through the popular messaging platform. With WhatsApp integration, businesses can send transactional messages, notifications, and customer support messages to WhatsApp users.


4. Push Notifications

(ref:hirist.tech)

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