Web Analytics Developer

1 day ago

india, IN MSR Technology Group Full time

Title: Web Analytics Developer

Location: Remote

Duration: 6+ Months


Primary Responsibilities

  1. Tagging & Implementation (Tealium & mParticle)
  • Assist in configuring, deploying, and maintaining tag implementations in Tealium iQ (Web) and mParticle(Mobile).
  • Support setup, validation, and troubleshooting of tracking tags, events, rules, and data layers based on defined technical specifications.
  • Conduct thorough QA and end-to-end validation across development, staging, and production environments to ensure data integrity.
  • Perform mobile app analytics validation using tools such as Firebase DebugView, Charles Proxy, Proxyman, and device simulators (iOS & Android).

2. Adobe Analytics & CJA Support

  • Assist with Adobe Analytics (AA) and Adobe Experience Platform (AEP) setup, schema configuration, and data ingestion workflows.
  • Support Customer Journey Analytics (CJA) reporting, dashboard creation, and cross-channel data validation.
  • Help configure and validate Adobe Analytics variables (events, eVars, props) and ensure accurate tracking via Tealium and mParticle integrations.
  • Assist with Adobe Target tagging to support A/B and multivariate testing.

3. Cross-Functional Collaboration

  • Work closely with product owners, developers, analysts, and onsite tagging specialists to translate business requirements into technical tracking solutions.
  • Ensure accurate implementation of data layer updates and seamless deployment of tags across web and mobile applications.

4. Documentation, Governance & Compliance

  • Maintain detailed documentation for tagging requirements, test plans, and validation results.
  • Support data governance, privacy, and compliance efforts including GDPR, CCPA, and consent management requirements.
  • Regularly audit tagging and data integrations to identify gaps, optimization opportunities, and process improvements.

5. Continuous Improvement

  • Stay current with platform updates, best practices, and new features across Tealium, mParticle, Adobe Analytics, and related technologies.
  • Proactively share knowledge with the team and contribute to improving internal processes.
  • Participate in agile ceremonies and use tools like Jira and Git to manage tagging requirements and workflows.


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