Assistant Manager

3 hours ago

Mumbai Maharashtra India, Maharashtra Auburn Digital Solutions Full time

Role Overview -

The Assistant Manager – Search (Google) will spearhead the planning, execution, optimization, and reporting of Google Search campaigns across Auburn’s client portfolio. The role is deeply performance-oriented, requiring exceptional expertise in Google Ads, sharp analytical ability, and a proactive problem-solving mindset.


Key Responsibilities :


1. Campaign Planning & Execution

  • Develop well-structured Google Search strategies tailored to client objectives (lead gen, e-commerce, awareness).
  • Conduct comprehensive keyword research, audience mapping, and competitor benchmarking.
  • Build and manage Search campaigns, ad groups, ad copies, and extensions.
  • Implement conversion tracking through Google Tag Manager (GTM) and GA4.

2. Performance Optimization

  • Monitor campaign performance daily and optimize for CTR, CPC, CPA, conversions, and ROAS.
  • Utilize data-led insights to refine bidding strategies and improve quality scores.
  • Execute A/B tests for ads, keywords, and landing page pathways.
  • Ensure correct budget pacing and campaign hygiene at all times.

3. Analytics, Insights & Reporting

  • Build insightful performance reports (weekly/monthly/quarterly) with clear recommendations.
  • Use GA4, Looker Studio, and internal dashboards to identify trends and opportunities.
  • Provide strategic inputs to clients and internal teams to improve results.

4. Collaboration & Coordination

  • Work closely with the Creative, Social, and Account Management teams for smoother execution.
  • Align with the Manager – Search on targets, projections, and campaign roadmaps.
  • Participate in client meetings to present performance updates and strategic recommendations.

5. Tools & Platforms

  • Google Ads (Search Campaigns, Brand campaigns, selective PMax support)
  • Google Analytics 4 (GA4)
  • Google Tag Manager
  • Looker Studio
  • Keyword research tools: Keyword Planner, SEMrush / Ahrefs (preferred)


Desired Skill Set & Experience


Technical Expertise

  • 2–4 years of hands-on experience managing Google Search campaigns (agency experience preferred).
  • Strong command over campaign structure, optimization logic, attribution, and measurement models.
  • Experience with event tracking, conversion funnels, and performance metrics on GA4.


Soft Skills

  • Strong analytical and logical thinking ability.
  • High ownership, accountability, and performance-first mindset.
  • Excellent communication skills for client and internal interactions.
  • Ability to manage multiple campaigns and deadlines efficiently.


Educational Background

  • Bachelor’s degree in Marketing, Business, Media, or related field.
  • Google Ads Certification is a plus.


Key Performance Indicators (KPIs)

  • Campaign efficiency (CTR, CVR, CPA, ROAS improvements).
  • Accuracy of campaign execution and adherence to budgets.
  • Quality of client communication and strategic inputs.
  • Timeliness and clarity of reporting.
  • Contribution to Auburn’s performance marketing excellence.

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