Performance Marketing

3 hours ago

Greater Bengaluru Area, IN Deconstruct Full time

JD - Associate - Ecommerce ADs (Amazon & Flipkart)


About Deconstruct:

Deconstruct is a performance-driven, science-backed skincare brand based in Bengaluru, India. We simplify skincare using transparency, data, and proven ingredients. With a strong presence in India’s D2C and marketplace ecosystem, we’re looking for an analytical and detail-oriented professional to scale our performance on Amazon & Flipkart.


Role Overview:

We are seeking an E-commerce Ads Associate who will be responsible for managing and optimizing Amazon Ads & Flipkart Ads to drive sales, improve visibility, and achieve performance targets. The ideal candidate must have strong analytical skills and hands-on experience with marketplace advertising.


Responsibilities:

● Execute and optimize paid ad campaigns on Amazon Ads (Sponsored Products, Sponsored Brands, Sponsored Display) and Flipkart PLA/PPH campaigns.

● Manage campaign budgets, keyword bidding, and targeting to achieve platform KPIs (ROAS, CTR, CVR, ACoS).

● Allocate SKU-level budgets to maximize sales of priority products and ensure efficient scaling.

● Track daily campaign metrics — spend, impressions, clicks, conversions, sales, and ACoS/TACoS.

● Analyze keyword- and product-level performance to identify optimization opportunities.

● Monitor organic vs. paid share, ad rank, SERP position, and share of voice to guide improvements.

● Build and refine keyword strategies — branded, generic, competitor, and long-tail keywords.

● Plan monthly budgets aligned with sale events, promotions, deal periods, and new launches.

● Ensure correct creatives, copies, and ASIN/SKU mapping for all ad formats.

● Test new ad types, beta features, and experiments to enhance efficiency and scale.

● Create and maintain daily/weekly/monthly performance reports with actionable insights.


Qualifications:

● Bachelor’s degree in Marketing, Business, or related field.

● 1–2 years of hands-on experience in Amazon Ads and/or Flipkart Ads (mandatory).

● Strong understanding of marketplace metrics — CTR, CVR, ROAS, ACoS, TACoS.

● Proficiency in Excel/Google Sheets — formulas, pivot tables, data analysis.

● Analytical, detail-oriented, and comfortable working with large datasets.

● Strong communication skills and ability to work with cross-functional teams.


Preferred Skills (Good to Have):

● Prior experience in FMCG or Beauty & Personal Care.

● Familiarity with Amazon/FK automation tools, keyword tools, or marketplace analytics platforms.

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